A Quote by Kenneth Cole
A brand today is much more than status. Consumers have to be able to trust it.
Related Quotes
Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
If consumers are strong, if consumers are protected, if they can trust the marketplace and feel confident that they're not being cheated here and there, then consumers can drive this economy forward.
Brand is much more than a name or a logo. Brand is everything and everything is brand
I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.
We need to bring down service fees, become much more transparent and regain trust from consumers.
I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.
We take the privacy of our consumers' information as one of the most trusted things that people look to Paypal for, because when it comes to financial services, the single most important brand attribute you can have is trust.
Our value proposition to consumers is so much more about completeness than freshness. Having the complete season is so much more valuable, in our business model, than having last night's episode.
You can understand so much about how consumers perceive a brand by analyzing their spontaneous, subconscious responses.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
I do think that in a digital future, consumers will increasingly turn to brands that they trust. Trust, security, and service are even more important in a digital world.
Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
In today's world where, more than ever, the ongoing concentration of money and power in the hands of a self-selected few, relies on political and public apathy, Live My Life provides a much needed shot of timely, thought-provoking, musically forward, irreverence to the status quo.
Related Authors
Alber Elbaz Quotes
Israeli
Designer
Brad Goreski Quotes
American
Designer
Carolina Herrera Quotes
Venezuelan
Designer
Christian Louboutin Quotes
French
Designer
Coco Chanel Quotes
French
Designer
Diane von Furstenberg Quotes
Belgian
Designer
Donna Karan Quotes
American
Designer
Giorgio Armani Quotes
Italian
Designer
Jonathan Ive Quotes
English
Designer
Karl Lagerfeld Quotes
German
Designer
Lauren Conrad Quotes
American
Designer
Marc Jacobs Quotes
American
Designer
Sonia Rykiel Quotes
French
Designer
Tim Gunn Quotes
American
Designer
Tom Ford Quotes
American
Designer
Vivienne Westwood Quotes
English
Designer