A Quote by Kenneth E. Boulding

The perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior.
Instead of hoping he must fear and instead of fearing he must hope. He must fear that his loss may develop into a much bigger loss, and hope that his profit may become a big profit.
One of the key elements of human behavior is, humans have a greater fear of loss than enjoyment of success. All the academic studies will show you that the fear of loss of capital is far greater than the enjoyment of gains.
Our whole evolution up to this point shows that human groups spontaneously evolve patterns of behavior, as well as patterns of training people for that behavior, which tend on balance to lead people to create rather than destroy. Humans are, on net balance, builders rather than destroyers.
Tastes and behavior are important in economics. Nobody denies that. But the question is: How much of behavior is irrational, and how much of the irrational behavior really affects prices? It turns out that's very difficult to answer.
Far from being hopeless, Africa is full of hope and potential, maybe more so than any other continent. The challenge is to ensure that its potential is utilised.
Comic book heroes are an important part of our culture, so I think we're actually utilizing comic book heroes in a much more in-depth way than before. They have such potential, and I think we're maximizing the potential.
The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.
I’ve seen how important this concept is in business. To be truly successful, companies need to have a corporate mission that is bigger than making a profit. We try to follow that at salesforce.com, where we give 1% of our equity, 1% of our profits, and 1% of our employees’ time to the community. By integrating philanthropy into our business model our employees feel that they do much more than just work at our company. By sharing a common and important mission, we are united and focused, and have found a secret weapon that ensures we always win.
The wave of punitiveness that washed over the United States with the rise of the drug war and the get tough movement really flooded our schools. Schools, caught up in this maelstrom, began viewing children as criminals or suspects, rather than as young people with an enormous amount of potential struggling in their own ways and their own difficult context to make it and hopefully thrive. We began viewing the youth in schools as potential violators rather than as children needing our guidance.
The truth is that we can overhaul our surroundings, renovate our environment, talk a new game, join a new club, far more easily than we can change the way we respond emotionally. It is easier to change behavior than feelings about that behavior.
Since survival is the sine qua non, I now define the "moral behavior" as "behavior that tends toward survival".
Even with a margin of safety in the investor's favor, an individual security may work out badly. For the margin guarantees only that he has a better chance for profit than for loss - not that loss is impossible. But as the number of such commitments is increased the more certain does it become that the aggregate of the profits will exceed the aggregate of the losses.
There is no doubt about it: we are judged by our language as much as (perhaps more than) we are judged by our appearance, our choice of associates, our behavior. Language communicates so much more than ideas; it reveals our intelligence, our knowledge of a topic, our creativity, our ability to think, our self-confidence, et cetera.
You've got more potential than you could use in a thousand lifetimes, I see world class potential in you? But one of the secrets, is you're as good as the best ? you don't have to be better than the rest.
The thought process of India was more around its potential as a cost arbitrage. We always recognised the potential of India, but we were more coming from how can we fit into cost structure rather than selling things here.
True doctrine, understood, changes attitudes and behavior. The study of the doctrines of the gospel will improve behavior quicker than a study of behavior will improve behavior. Preoccupation with unworthy behavior can lead to unworthy behavior. That is why we stress so forcefully the study of the doctrines of the gospel.
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