A Quote by Kenneth E. Boulding
[on the theory of the firm] It is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a 'firm' whose product is 'utility.'
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The responsiveness of a firm to the consumer is directly proportionate to the distance on the organization chart from the consumer to the chairman of the board.
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A cigarette is the only consumer product which when used as directed kills its consumer.
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You go to any MBA program, and you will be taught the theory of the firm, that the purpose of the firm is the maximization of return on invested capital. I always thought this was a kind of lunacy.
Art.com is a fantastic opportunity to move into the consumer space, as we have the content and now we have the means to go to the consumer and sell to them directly.
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No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.
Label celebrity a consumer society's most precious consumer product, and eventually it becomes the hero with a thousand faces, the packaging of the society's art and politics, the framework of its commerce, and the stuff of its religion.
Prejudices, it is well known, are most difficult to eradicate from the heart whose soil has never been loosened or fertilized by education; they grow firm there, firm as weeds among stones.
It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.
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