A Quote by Kenny Rogers
Radio is aimed at the 30-year-old market, so you have to have great music and appeal to get that age group. And you need a record company to believe in you. It's like a bit of the perfect storm.
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I was really amazed when I started hearing 'Songbird' on the radio. I couldn't believe that the record company promotion department had actually convinced radio music directors to play it -because there wasn't anything like it on the radio at the time.
There's always a handful of 40-year-old dudes. I don't know why that is exactly. I don't know if it's like my looks or the music or what, but I seem to just really appeal to that age group. A lot of people have said to me, "What's with all the old men?," and they laugh. But to me, those are my fans and I'm happy they exist.
And you have a record company behind it, this is a key too, you need people to fight for your records, at least a little bit. So if you have a great song, it's catchy, and you've got a little bit of help, I think that's all you need. But there hasn't been that in music.
I had never experienced anything like the response I got from people for Pirates of the Caribbean, where you meet a 75-year-old woman who had seen Pirates and somehow related to the character, and then five minutes later you meet a six-year-old who says, 'Oh, you're Captain Jack!' What a rush. What a gift. That was the challenge with Wonka, too--to be, in a sense, like Bugs Bunny. I find it magical that a three-year-old can be mesmerized by Bugs, but so can a 40-year-old or an 80-year-old. It's a great challenge to see if you can appeal to that huge an age range.
I don't get particularly precious about things like this, though. Like the record company said, "We need a radio edit that delivers the hook" - I don't even know what they consider the hook in that song ["Oh No"] - "that delivers the hook sooner." So I'm like, "Okay. I see that." And they were all walking on eggshells, like is this going to be sacrilegious to me or something, to mess with this art I've created? And I'm like, "Great. I get to tinker with it, I get to mess with my song some more."
When radio stations started playing music the record companies started suing radio stations. They thought now that people could listen to music for free, who would want to buy a record in a record shop? But I think we all agree that radio stations are good stuff.
I'm out talking about this company (General Electric) seven days a week, 24 hours a day, with nothing to hide. We're a 130-year-old company that has a great record of high-quality leadership and a culture of integrity.
After my second No. 1, my record company, Warner Brothers, gave me a beautiful present - quite unique at the time - one of the very first Sony stereos which had speaker and radio included so I could record the radio and build up cassette tapes of music, gospel singing, adverts, evangelists.
Early on, before rock 'n' roll, I listened to big band music - anything that came over the radio - and music played by bands in hotels that our parents could dance to. We had a big radio that looked like a jukebox, with a record player on the top. The radio/record player played 78rpm records. When we moved to that house, there was a record on there, with a red label. It was Bill Monroe, or maybe it was the Stanley Brothers. I'd never heard anything like that before. Ever. And it moved me away from all the conventional music that I was hearing.
I have a daughter, Catherine, aged 30. I have a 9-year-old son, Nathaniel, a 7-year-old son, Ridley, and a 6-year-old daughter, Truma. I'm 68. The age gap between the younger kids and me is not something I think about much because I feel physically about like I did when I was 40, or at least, I think I do.
Most artists have contracts directly with the record company, and when they do music, all of their music is owned by the record company. But I did mine through a production company.
People always say, 'Is it tough getting up at four in the morning?' I'm not terrible with that, but the weird thing for me is that I start to feel like a 3-year-old in need of a nap at about 7:30 at night; and, at 9:30, my head is teetering like that.
I think my shows can draw an audience of 12 million because I ask, 'What can make a 7-year-old, a 17-year-old, a 30-year-old and a 77-year-old laugh?'
Everyone wants something that'll appeal to, like, 13-year-olds to 18-year-olds. Especially working in television and trying to pitch shows, they're like, 'We definitely want something that a 14-year-old will be, like, super-psyched about.' And I'm like, 'I don't know if my reality is appealing to a 14-year-old.'
It's a despicable world we're living in now. It's the most disgusting time for music in terms of big wigs, guys who like playing the game. It's hard to get your stuff heard. I find it really annoying actually. I think my music would appeal to a lot of people but being on Warp in the States it's really hard to get radio play and exposure. We need to push this internet revolution forward quickly.
Well, we certainly need to raise the retirement age. I've told my 19-year-old and my 22-year-old that they're not going to be getting retirement benefits at age 62.
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