A Quote by Kent Beck

People are looking for software development that actually does something useful... People are looking for partners who deliver when promised, and at a reasonable and transparent price. I believe that the days of being able to value price software are numbered.
I'm not of the opinion that all software will be open source software. There is certain software that fits a niche that is only useful to a particular company or person: for example, the software immediately behind a web site's user interface. But the vast majority of software is actually pretty generic.
Auctions typically are an opportunity for you to be able to acquire what you're looking for at a lower price; typically, the auctioneer sets the opening price at much lower than the retail price and certain interest develops and as more people come in it drives the price up.
People are looking for more than a faster and faster PC. It has to do what they want. Will it fill some void, add some value, deliver something that they can't do previously at a price that people are willing to pay for?
Value in relation to price, not price alone, must determine your investment decisions. If you look to Mr Market as a creator of investment opportunities (where price departs from underlying value), you have the makings of a value investor. If you insist on looking to Mr Market for investment guidance however, you are probably best advised to hire someone else to manage your money.
There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.
I don't understand computers. I've been unable to construct a working mental model of how they do what they do. I can break software by looking at it. I can blow anything up. Without trying. It's sort of like being a dowser. And this extreme elaborate clumsiness on my part is actually something people will pay me for. It's quite wonderful.
Why shouldn't we give our teachers a license to obtain software, all software, any software, for nothing? Does anyone demand a licensing fee, each time a child is taught the alphabet?
All these retailers these days are under pressure. Why? It's because... for the last 30 years, value equaled price. But now, value equals price, convenience, and a little bit of brand.
Qmail out of the box works fine, so people will want to use it regardless of licensing restrictions, even when the software does not ship with their system software.
High-quality software is not expensive. High-quality software is faster and cheaper to build and maintain than low-quality software, from initial development all the way through total cost of ownership.
Microsoft does not dominate the software industry by any stretch of the imagination. We have lots of very able competitors who keep us constantly vigilant, and sometimes they beat us to the punch. Microsoft's success to date is based solely on the fact that people like Microsoft software.
We need a reasonable price where producers will not start nagging. At a reasonable price, we can invest to produce more oil.
I'm a targeted shopper - so if I'm looking for a pillbox hat - I'll search for that and go from "highest price" to "lowest price." The more expensive stuff is most often the most precious - and will often retain its value if I ever consider reselling.
Google has you at a very specific mental state that is, looking for something. And what they've always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It's something that, you know, advertisers have wanted for decades.
There is a strong movement towards increased accountability for software developers and software development organizations.
With software products, it is usual to find that the software has major `bugs' and does not work reliably for some users... The lay public, familiar with only a few incidents of software failure, may regard them as exceptions caused by exceptionally inept programmers. Those of us who are software professionals know better; the most competent programmers in the world cannot avoid such problems.
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