A Quote by Kent Beck
There's a huge latent market for software development that's just flat-out honest.
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There is a strong movement towards increased accountability for software developers and software development organizations.
High-quality software is not expensive. High-quality software is faster and cheaper to build and maintain than low-quality software, from initial development all the way through total cost of ownership.
I've got to be honest, and I'm not just saying this because the majority of you reading this live there, but I love the United Kingdom. I just flat-out love it.
If you think about the market that we're in, and more broadly just the enterprise software market, the kind of transition that's happening right now from legacy systems to the cloud is literally, by definition, a once-in-a-lifetime opportunity.
Great software has seemingly limitless potential to solve human problems - and it can spread around the world in the blink of an eye. Malicious code moves just as quickly, and when software is created for the wrong reason, it has a huge and growing capacity to harm millions of people.
Old companies that had nothing to do with software in the past all have software development activities to unlock the invention that's occurring inside of these organizations. And so the developer is a very important part of that overall ecosystem.
Since I came out of the closet, I've gotten to just really be myself and feel authentic and honest and genuine. It's just been a huge relief for me competitively.
I think there's so much that is out of our control as actors, and it's just really hard to market yourself in such a huge industry.
I'm not of the opinion that all software will be open source software. There is certain software that fits a niche that is only useful to a particular company or person: for example, the software immediately behind a web site's user interface. But the vast majority of software is actually pretty generic.
When I get hurt in the market, I get the hell out. It doesn't matter at all where the market is trading. I just get out, because I believe that once you're hurt in the market, your decisions are going to be far less objective than they are when you're doing well If you stick around when the market is severely against you, sooner or later they are going to carry you out.
All the businesses from the beginning of history have struggled with product development (assuming there is a market, doing the market testing and so on). But now they start with customer development. Get the customer who says, "Yes. I want that. I need it. I wanna use it. I'll pay for it." And then you go back and work with your engineers. It is changing the world!
Oracle is my second job ever that did not involve waitressing. But I still have my waitress apron just in case this does not work out. It's just that I fell in love with software when I was programming in college. When I was an investment banker, there were mostly mainframe companies and very few software ones.
With software, you really can replicate and do a lot of very real and active development in parallel, and actually try it out and see what works.
Corporations have been killing the risk-taking and exploration that makes software great. They have tried to rip the soul out of development.
Imagine the disincentive to software development if after months of work another company could come along and copy your work and market it under its own name...without legal restraints to such copying, companies like Apple could not afford to advance the state of the art.
Poor management can increase software costs more rapidly than any other factor. Particularly on large projects, each of the following mismanagement actions has often been responsible for doubling software development costs.
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