A Quote by Kent Beck
The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.
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Good governance is not fire-fighting or crisis-management. Instead of opting for ad-hoc solutions the need of the hour is to tackle the root cause of the problems.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
I think what's been lacking from our discussion for a long time is really that other part of what a Budget chair does, which is set the priorities for this country in terms of making sure we invest in the right places, in education, in job training, and to make sure we do a balanced approach moving forward.
The laissez-faire attitude to science education has resulted in a disaster exemplified by the fact that more young people are opting for media studies than physics.
Every time I make a new record, some of my existing fans are going to like it, and some are not. It's inevitable, and it's part of the deal. It's part of the job description.
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
The challenging part of parenting for me is to make sure that an individual person is an individual and not some sort of cookie-cutter version of me. At the same time, I want to make sure that I impart my sense of the world as an adult.
I met my manager when I was in high school and I just started playing guitar. He came from a line of managing incredible artists. He said instead of opting for the quick fix he wanted me to go out and live my life and get some experience under my belt and keep in touch. It took me a long time to get to where I am but I wouldn't change it for nothing. It's been very valuable. Life happened and then the music came.
When I started, I was pretty sure I was going to be writing some goofy little wizard novels that might make me some part-time money and would hopefully lead to something I could do better.
Is there some reason why the quality of people going into the parliament is not as high? I don't know the complete answer, but I think - in fact, I'm sure - that part of it is the increasing intrusiveness of the media - the general media and social media - into the private lives of politicians and their families.
The hard part on the subway is that you have, let's say, eight hours, but you have to hit these deadlines. From here to here, you can use this part. From this time to this time, you can use that part, and you have to hit them and it gets very stressful.
I'd never complain about the attention - ever. I feel very fortunate to be doing what I love to do. Not everyone gets that chance every day. This is just part of it, and it comes down to managing my time to make sure I concentrate on my passion, which is the hockey, and have time away from hockey.
I'm not sure if I'd call myself an extrovert. I think I'm a bit contradictory. I like being endearing and venomous at the same time. I guess it's one part of myself fighting against the other part, proving that I'm not that nice all the time.
From now on, I'm opting for ontological terrorism.
The thing that really gets to me is that countries are in the news only when things get out of hand. That's when it's newsworthy. When the war ends, it's not newsworthy anymore; no one wants to think about it. Actually, the aftermath is the most important part. It's when people have to rebuild.
I think I have been very conscious throughout my career. I can't go back and remember every line of every ad I have done, but I think in the most part I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do.
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