A Quote by Kevin Feige

In the case of 'Thor,' it was just casting the best people for the part. Ken Branagh had the idea to cast Idris Elba as Heimdall, and we didn't blink at that chance to do it.
You know, no one's ever gonna be like, 'We need to do a movie about Howard Hughes. Time to cast Idris Elba!'
I am pretty sure when Kenneth Branagh came up for 'Thor,' nobody at Marvel thought, 'Yes, that Kenneth Branagh is masculine enough to do action: just look at 'Henry V' and 'The Magic Flute.''
Idris Elba saved my butt in a point in my career that he can do whatever he wants, and I will back his decision no matter what. He got me one of my first pretty big studio gigs, and we had never worked together... It was a time in my life where I really needed it. So whatever Idris wants to do, I'm down with.
British people might wonder 'What the hell is Kenneth Branagh doing directing 'Thor?' but the person asking that the most was Kenneth Branagh. I think he was more surprised than anyone else to find himself doing this kind of film.
Idris Elba blows my mind.
To go from Jon Favreau for Iron Man 1 and 2 to Kenneth Branagh for Thor and the very different world of Thor, it's about how to adapt to Coulson in a different setting and a different world while, at the same time, still have him be a part of the same world.
In some countries, no one knows who Idris Elba is.
My favorite actor? It's either Idris Elba or The Rock.
I have always been a big fan of the BBC program 'Luther' with Idris Elba.
I'm rebelling against being handed a career, like, 'You're the next this; you're the next that.' I'm not the next anything, I'm the first me. I can't be myself, I can't just be Idris Elba. But that's just the nature of the business.
Kenneth Branagh has his stamp all over 'Thor.'
This is not She-Thor. This is not Lady Thor. This is not Thorita. This is THOR. This is the THOR of the Marvel Universe. But it’s unlike any Thor we’ve ever seen before.
I was cast in 'Thor' and I'm cast as a Nordic god. If you know anything about the Nords, they don't look like me but there you go. I think that's a sign of the times for the future. I think we will see multi-level casting. I think we will see that, and I think that's good.
We have a generation of black actors playing leading roles on film and TV - Idris Elba, Chiwetel Ejiofor - which is great and is breaking the mould.
We have a lot of black British men who are killing it: John Boyega, Stormzy, Anthony Joshua, Tinie Tempah, and Idris Elba, of course. I see them as people I really admire and that's empowering for me because it means I am not alone in this.
Casting is always critical but in this case, 'The Way Back', I was looking internationally to a degree for an interesting mix of gentlemen, Irish, Polish, Russian and American. Not many people had the qualifications, people who would play the game, particular to this industry. So I had to research amongst the cast. They had to be very very prepared as we had to start shooting as soon as we could, there wasn't any time to talk, and there would only be three or four takes.
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