A Quote by Kevin Madden

We did a lot right with the voters with whom we’ve enjoyed traditional support. But we haven’t done enough to build a larger coalition of voters. We have to modernize our message to reach a larger audience of voters beyond our base.
Something that is interesting about the current polling is that, as you watch Hillary's [Clinton] numbers fluctuate, part of the reason that they are is because the Obama coalition, younger voters, African-American voters, Latino voters, they're not showing up in as large a number for her as they did for President [Barack] Obama.
When Democrats concede the idea that some voters are not our voters, we shouldn't be surprised when those voters agree.
The biggest threat to the Trump movement is that Republicans in office demoralize our base because the only way we win now is by driving turnout among our voters. And if our voters just think we're weak, we don't fight, we don't do the things we say when we get elected? Then there is no future for us.
After Mitt Romney's defeat, the RNC released its official assessment of what happened - a failure to reach younger voters, nonwhite voters, women - but was met with a counter-narrative that, in fact, it was Romney's failure to be conservative enough that led to a depressed Republican base.
Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.
My advice is to listen and accept the will of the American people, the Republican voters. The Republican Party is the Republican voters, and Republican voters oppose these trade agreements more than Democrat voters do.
I think primary voters have a right to know. And Donald's Trump excuse of it that he's being audited, look, that makes it even more important for him to release his taxes, so that voters can see if there is - Mitt Romney suggested there could be a bombshell there. I don't know if there is or not. But Donald is hiding them from the voters, and I think he owes candor to the voters.
We need candidates who are able to reach out to young voters, women voters.
I'm going to support the candidate that the voters chose. The voters get to choose who's best to represent them.
Trying is not enough. We have to go out and set goals and measure definitive progress so that four years from now we are in a better position to add new voters to our base of support.
I do not think the mere extension of the ballot a panacea for all the ills of our national life. What we need to-day is not simplymore voters, but better voters.
After the November elections gave Republicans control of the Senate, voters made clear they wanted change. We were hopeful our leaders got the voters' message. However, after our speaker forced through the (spending bill) by passing it with Democratic votes and without time to read it, it seemed clear that we needed new leadership.
My focus as part of the leadership is to keep talking about the independent voters, independent voters - how do we get the independent voters back?
In 2008, Barack Obama did a phenomenal job of reaching out to minority groups, to younger people, and a lot of newer voters, Hispanics being one component of that definition of newer voters.
One of the enduring myths of campaign analysis is that you can actually count the number of 'undecided' voters by asking voters if they are undecided or not. Sometimes, significant numbers of voters actually change their minds.
The key to winning any general election in the USA is to excite your base and then expand your base - get independent voters and voters who haven't been voting for your party to come to your party.
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