A Quote by Kevin Maney
If you want to stand out, find a way to be either high fidelity or high convenience in whatever you do. If you're halfway in between on both measures, you're not going to make people feel very excited about you.
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High fidelity is a rich experience, and you'll put up with terrible convenience to get it - maybe it's high cost, waiting in line, jumping through hoops. High convenience is the opposite - it's a commodity, but it's cheap and easy and ubiquitous. A great exclusive boutique shop is high fidelity; Wal-Mart is high convenience. Both are hard to establish in their own way. The thing to remember about sustaining either is that you can't sit still. Some other entity will always find a way to challenge your fidelity position or your convenience position.
Every purchasing decision involves a trade-off between what I call fidelity and convenience. Fidelity is the total experience of something - how great the experience is. Convenience is how easy it is to get something. A live concert is a high fidelity way to experience music; an MP3 file is a high convenience way to experience music. Depending on the situation, one or the other is probably pretty appealing. What's not appealing is something that offers neither.
If you spot a market where the only choices are at either one end or the other - high fidelity or high convenience - there's probably a big opportunity at the other end. That was the opening for Federal Express, for instance. When it started, there was only one mail service in America - the US Postal Service, which was high convenience. Fred Smith created a high-fidelity mail service.
You see so many of these empowering songs where a woman saying, you know, I'm going to go out, I'm going to wear high heels, you know, short skirt or whatever. But the high heels are quite uncomfortable, and so how good about yourself are you really feeling walking out in high heels?
We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.
I would model well-being by presenting myself as a high-energy person who loves what I am doing and who is thrilled to be able to offer books, tapes, and products designed to make people feel good. I would explain that they are in a store filled with this kind of energy and that creating such a space is exactly why I got into the business in the first place. If you want to feel good, then my store is the place you should visit on a regular basis. I would stay very informed about what's out there and make sure I carry many things with very high energy.
When I talk to young people who want to go to Broadway or whatever, I say, "The highs are very high and the lows are very low and then there is a lot in between."
Everybody in the world has to compromise. I don't know one person that gets everything they want, so the politicians are going to have to figure that out and stop pointing out, "He shook hands with a Democrat in 1989. He ate with a Republican last week." It's petty high school, even junior high stuff going on. It's junior high politics going on, so it's a shame.
If you want to be a chef or a scientist, you've got to know what the current thinking is, so if you want to write comics or draw comics find out what the very best ones are and look at them all and then you'll know where the bars are because the bars are often very high, if you are going to make a splash and make yourself known, you need to get to that level.
In the long run magazines can't be a convenience play - the Web has stolen that. So magazines have to be high fidelity - a fantastic experience - to thrive. Magazines will survive the Internet age, but only the ones that give people an experience they just can't get anywhere else. A magazine will have to be truly loved to make it.
I think Chicago has provided, for quite a long time, a very high level of stand-up comics that make their way out to New York and L.A.
People in high school either feel like they're with the cool kids in a clique, or they're isolated - there's no in-between.
I don't feel very good about myself. People always leave me. Nobody can stand me for very long. I wish I could cut my tongue out, or take out the part of my brain that has opinions. Or cares. I wish I could be simple. Be quiet, introverted, or shy. I'm half way in between a wallflower at a party and Elvis Presley. People love one or the other. In between is no place to be.
I don't think intimidated is the word. I definitely get excited by it. I don't want to let anybody down. I've always been the type of person to make everybody happy and get things done. I want everything to be 100% perfect. I do feel it when people hold me to high expectations.
It is very rewarding when you see your employees happy and excited about the success of the company. When you introduce something new, a product in the world that gets really high marks and everyone loves using it and raves about it. You will feel very good about it.
Flops are always disappointing, but 'High Fidelity' was devastating. Not that I thought it was going to make me a big star, but I did think it was going to run longer than a week and a half.
