A Quote by Kevin Olusola

With social media, if you have a viral video people can like what you do and it's homegrown and very organic. — © Kevin Olusola
With social media, if you have a viral video people can like what you do and it's homegrown and very organic.
China's social media is becoming more and more influential; I think this is a very good thing. In China, social media gives people an outlet to post about themselves, to find out information from other people. Everyone is very focused on social media and this will be the same in the future.
Unfortunately, unlike when my parents grew up, you can't turn social media off. It's not like you can go home and avoid the bully's wrath. It follows you everywhere and is 24/7, and especially in the cases of assault that go viral. I mean, your worst nightmare is literally on the internet forever and that is a reality that very few people understand.
Before the term 'viral video' came out, we used the mass media to our advantage.
If somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that can spread across the world in a matter of minutes, so as a result, each market is almost an island unto itself.
With social media, I can say to the people, 'Here's me live on video for an hour. The full thing, raw and uncut.' So it bring the message directly to the people. It bypasses intermediaries in the media.
I do love the social-media aspect of working records nowadays. You can do a video and put it up on social media, and people check you out who would never check you out before. I think it's much cooler that you can just get the product right to the fans.
The viral power of online media has proven how fast creative ideas can be spread and adopted, using tools like cellphones, digital cameras, micro-credit, mobile banking, Facebook, and Twitter. A perfect example? The way the Green Movement in Iran caught fire thanks to social media.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
When we first started 'The Breakfast Club,' we wanted to have a video person dedicated to filming our interviews and sending out content. I think having video clips that could go viral, or get picked up by media outlets, helped us get syndicated, because people in other cities were familiar with us from having seen our videos.
Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.
Video has become much more social, and as a result, there are many opportunities to use video as a way to connect people, to give them opportunities to play and participate, to make things together and have a shared social experience. I think we are just at the beginning of really exploring what social video is and what we can make of it.
The social-media discourse is very different from what it might be on the ground. It's easy to bloviate without having to look anyone in the eye and then having those sentiments swell and amplify and go viral.
You can't build a strong future for millennials or young people just based on social media. If so, they'd be all secure with Mr. Trudeau, who is very good at social media.
'Superbetter' looks more like a social media platform or a social network than a typical video game. You know, there aren't any 3-d spaces to explore. You don't have this avatar that you're building up. It's more about thinking like a gamer.
I'm very specific about what I put out on social media about myself. But that's also why I like social media: because it feels like the only thing that I have to control my own image.
It's very easy to make a viral video, but longevity and consistency, that's hard.
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