A Quote by Kevin Plank
All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
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Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
The biggest thing with the '205' guys is that we are trying to build the brand and each other, which makes it more difficult, but we are all stepping up to the plate.
People think, for some reason, that I don't care about creativity and art, or helping people. So I would say that the biggest misconception is, when you think about me, when you think about my name, I don't want you to think about design or clothes or music. I want you to think about a person that's just trying to help people.
We talk a lot on 'Biggest Loser' about how fitness is a natural antidepressant, how it burns off stress. What I like about running is that it gives me time alone. I'm always busy, with people at work, with my kids. I love getting out for a run by myself and just listening to my music.
My biggest mistake: not wanting to help myself into thinking I am happy, that change would come about without really trying to change, or wanting to change. Procrastinating about changing. I do want to change.
If you ask me to sew a button, I don't know how to do it! The idea of the whole collection and how you want to build your brand is all about working with the right people. And luck!
When you face a creative change at the house, you have to start a dialogue, and talk with the designer about how he envisions the brand to make sure that you're on the same page. It's the way the designers talk about the brand, and what they see, and their emotions, how they perceive the house.
When a lot of people think about how to be business-savvy as an artist, they think about how to brand themselves. At the end of the day, that stuff doesn't really help you. People know when you're being fake.
Our family has made its livelihood from the land, digging trenches for hundreds of miles cross-country. You could say this is a real paradox, to destroy the land, yet love it at the same time. This is a typical story of Westerners, how we build community through change.
I think what I love most about the brand of Hublot - obviously the quality of watches speak for themselves - but the brand is always trying to get better.
The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.
I think the biggest thing is knowing that those thoughts of panic are probably going to go into your brain, and just accepting it... So that's been the biggest thing. Not fighting it and trying to think I'm going to have the perfect mentality the entire time. That's not going to happen.
And that is that they went about systematically understanding how to disrupt and change a person's entire processes. And these Taliban - I'm not trying to say the Republican Party is the Taliban - no, that's not what we're saying. I'm saying an example of how you go about [sic] is to change a person from their messaging to their operations to their frontline message. And we need to understand that insurgency may be required when the other side, the House leadership, does not follow the same commands, which we entered the game with.
People like to shy away from comparisons. Personally, I think that's a mistake. Comparisons can be good. People like to compartmentalize things within their own heads, and helping them do that can actually be a positive thing for the brand you're trying to build.
For years, I always thought it was hilarious that I was this fitness guru, because fitness was just a tool I utilized to help people improve their confidence. For me, it's never been about fitness. It's always been about helping to empower people.
When I see an entire community disenfranchised, it disturbs me. Not that I'm a message guy, per se. I write about people. I like to write about human beings, not crap political rhetoric. I've tried to avoid that all my life. When I wrote about soldiers in Vietnam, I wasn't trying to make a political statement. I was trying to write about how screwed things were for soldiers, and how they still are.
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