A Quote by Kevin Roberts
We're in the age of the idea. The organization that can develop a culture of creativity and idea generation will be the winners.
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The theory of cultural bias... is the idea that a culture is based on a particular form of organization. It can't be transplanted except to another variant of that organization.
Ideas really do matter. But in any organization a good idea will only go so far unless its proponents are willing to fight the political games to get the idea adopted.
The expression of this idea is Queens of the Stone Age, but the idea is that you will never slack on the music and will always humble yourself at the alter of Rock.
Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company.
There is a common and persistent belief out there that entrepreneurship is about creativity - that it's about having a great idea. But it's not, really. Entrepreneurship isn't about creativity. It's about organization-building - which, in turn, is about people.
When an idea is just rising on the horizon, the soul's temperature with respect to it is usually very cold. Only gradually does the idea develop its warmth, and it is hottest (which is to say, exerting its greatest influence) when belief in the idea is already once again in decline.
Sometimes I think creativity is magic; it's not a matter of finding an idea, but allowing the idea to find you.
The quality of an idea does not depend on its altitude in the organization...An idea can be from any source. So we will search the globe for ideas. We will share what we know with others to get what they know. We have a constant quest to raise the bar, and we get there by constantly talking to others.
The vitality of thought is in adventure. Idea's won't keep. Something must be done about them. When the idea is new, its custodians have fervour, live for it, and, if need be, die for it. Their inheritors receive the idea, perhaps now strong and successful, but without inheriting the fervour; so the idea settles down to a comfortable middle age, turns senile, and dies.
Three ideas stand out above all others in the influence they have exerted and are destined to exert upon the development of the human race: The idea of the Golden Rule; the idea of natural law; the idea of age-long growth or evolution.
For my parents' generation, the idea was not that marriage was about some kind of idealized, romantic love; it was a partnership. It's about creating family; it's about creating offspring. Indian culture is essentially much more of a 'we' culture. It's a communal culture where you do what's best for the community - you procreate.
I think the very idea of character, of developing not just grit, but empathy and curiosity, emotional intelligence - you know, the things that I want my own daughters to develop - the idea that we're going to get there through rewards and punishments seems completely at odds with the idea of character itself.
I like this idea of generation after generation helping children on the streets, kids who have run away fleeing violence. I like the whole idea of opening arms for children who have nowhere else to go, sleeping by dumpsters.
So uncritically do we accept the idea of property in culture that we don't even question when the control of that property removes our ability, as a people, to develop our culture democratically.
The behavior of people and the culture of an organization are very different in winning streaks and losing streaks. But what both have in common is their momentum - once winners' or losers' habits and culture take hold, they tend to perpetuate themselves.
We CREATORS are builders. We are dedicated to the idea of building a beautiful world so different and so superior to the present one that we CREATORS of this generation will go down in history as the revolutionaries who ushered in the Golden Age of Mankind.
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