A Quote by Kimbal Musk

Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.

Kimbal Musk

Quote Topics

Ad After Becomes Before Brand Build Competitors Content Ensuring Front Gets Hottest Published Publishers Seconds Shared Technology Use Users Viral Web

Quote Author

Kimbal Musk
South African - Businessman
Born: September 20, 1972

The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?'

Kimbal Musk

Users are open to ads as long as they're relevant to their realtime experience.

Kimbal Musk

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Kimbal Musk

New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.

Fred Wilson

YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!

Mark Skousen

You try to make the decisions that you think are best in realtime.

Jason Witten

Advertisers really want to create ads that are relevant to the realtime experience.

Kimbal Musk

Authors and publishers want fair compensation and a means of protecting content through digital rights management. Vendors and technology companies want new markets for e-book reading devices and other hardware. End-users most of all want a wide range and generous amount of high-quality content for free or at reasonable costs. Like end-users, libraries want quality, quantity, economy, and variety as well as flexible business models.

Tom Peters

Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.

Jason Kilar

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

John Battelle

Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.

Colleen Jones

Using realtime ads, even mortgage companies can create ads that matter to you right now.

Kimbal Musk

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

Tim O'Reilly

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

John Battelle

How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.