A Quote by Kimberley Walsh

The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI. — © Kimberley Walsh
The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.
It is significant that one says book lover and music lover and art lover but not record lover or CD lover or, conversely, text lover.
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
I do media work but I don't do broadcast on TV. I'm a content producer and creator, so I just go out there and produce awesome content.
I really believe that if I were not a writer, not a creator, not an experimenter, I might have been a very faithful wife. I think highly of faithfulness. But my temperament belongs to the writer, not to the woman
There is a generation of skimmers. It's not that they don't want to read in-depth content, but they want to evaluate what the content is before they commit time. Especially on a mobile phone - you don't have the phone, or cellular data, or screen size to be reading full-length content.
A lover in life will be a lover in death, a lover in the tomb, a lover in paradise, a lover on the day of resurrection.
Data is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.
Publishers are born connectors; they bring like-minded people together. They are also conversationalists of the first order. They foster the interaction between the three key parties in commercial media: the audience, the author/creator and the marketer.
An idealistic lover is a blind lover, and therefore a true lover; a pragmatic lover is a sighted lover, and therefore a false lover.
Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within eighteen months, or risk being left in the dust.
I think of myself as a content creator and, hopefully one day, a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.
I think of myself as a content creator and hopefully one day a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.
Seriously, we are in the midst of the convergence of voice and data and that is challenging the infrastructure of the telephone companies. There are huge commercial interests in the basic technology, but even more so in content delivery and control of content.
Initially, the television was seen as the devil incarnate by people that worked in the content industry. Now over time it turned out that that was one of the best things that ever could have happened to a content creator. I think the Internet is no different.
People will come to your site because you have good compelling content. You need to hit it from all angles: blog posts, articles, graphs, data, infographics, interactive content - even short pictures when you Tweet.
It took several years of trial and error, soul-searching and hard work to shape the ROI program into the ROI Community. In the first few years, we got to see the power of these gatherings and the resulting connections that spanned the globe. It inspired us to think about how we could transform an annual gathering into a year-round community.
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