A Quote by Kirti Kulhari
Whenever we actors become part of a Bollywood film, there is a certain pressure of earning a box office success.
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There's only one barometer for the commercial success of a film and that's the box office. The obsession with box office doesn't annoy me. It's the main part of the business, if you get irritated with the main part then you're in trouble.
Digitization has altered the nature of the film industry. Social media, especially, has become a decisive factor in determining a film's box office success.
The effort always remains that my new film outdoes my last in terms of performance and gets better box office success. Box office is the sole reason why I do films.
Box office success has never meant anything. I couldn't get a film made if I paid for it myself. So I'm not 'box office' and never have been, and that's never entered into my kind of mind set.
Everyone thinks that Fight Club is a very important and successful film, but it was a massive box-office failure. Massive. It was a big flop by any commercial-release standard. And it's been a huge hit on DVD. Everything that movie has become has been on DVD. So you can't stake your sense of creative success on this whole box-office-performance matrix, because if you do, you're going to be disappointed most of the time.
Box office figures are not something that can decide the success of a film on its own, but they are one of the many yardsticks that help me measure how well a film has been received.
Bollywood looks only at the box office numbers. If the film earns money, it is usually because of the hero and the director. It is about Salman Khan and Shah Rukh Khan.
I would never make a film because I think it's going to be a box-office success.
To me, the box-office is basically the cost of film. If your film costs so much and your box-office is so much and a bit more, you are okay.
Success has nothing to do with box office as far as I'm concerned. Success has to do with achieving your goals, your internal goals, and growing as a person. It would have been nice to have been connected with a couple more box office hits, but in the long run, I don't think it makes you happier.
I think the success of a film is very important to an actor. It depends on how many people go to watch your movies; the more the merrier. Nobody wants to do a film for five people. You work so hard that millions of people watch the movie; this is directly related to box office success.
When I want to support a film starring actors I like, I purchase several tickets at the box office - even if I can't stay for the movie.
The film is not a success until it makes money. It's only good when there's a dollar figure attached to the box office.
You do the work and you want people to see it; but, um while I'm doing the work, the result doesn't matter at all to me. Ultimately, I don't, I don't care whether the film is - you know - some big giant box-office bonanza and I don't care if its a complete flop. To me, when a film gets made and it's actually finished it's a success. They're all a success in their own way.
OTT platforms have taken away the pressure that would plague films earlier... the pressure of box office, the number of screens it will be played in, what kind of stars it has or even the pressure of censorship... This is a really big deal.
It's fantastic to see 'Les Miserables' become the top-grossing film at the U.K. box office.
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