A Quote by Kristoffer Polaha
One incredible tool to accomplish bringing a product to the public is to put a face on TV shows, movies, and the actors in them by using good PR.
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Twitter is an amazing public tool with an incredible capacity for public good.
I'm good at using my face as a canvas… I'll see a photograph of a character and try to copy them on to my face. I think I'm really observant, and thinking how a person is put together, seeing them on the street and noticing subtle things about them that make them who they are.
Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
Even when people are rich and successful on TV shows, there's always some trouble - you have to poke holes in them, throw them out of a job, put a pie in the face.
So many people are are using the Internet now to watch movies and TV shows online.
I liken actors and movies and TV shows to football teams. We all have our favorite ones.
Back 20 years ago, there was a division between movie actors and TV actors. That's kind of gone away. People who have had a lot of success in movies in the past now want to be on TV. There used to be much more of a quality division between TV and movies, and that's kind of not the case anymore.
TV shows are great right now in America. I find myself - and I hate to admit it - but we watch more TV than we go to the movies. As a creative person, you want to be creative, you know? You don't want to constantly wait around - a lot of movies fall apart, or there's just not as much out there as there used to be. Or there are more actors. I don't know. But movie stars are doing TV. And when they're asked about it, they say they love it. Dustin Hoffman, Glenn Close. So it can't be that bad.
At its very heart, Worldchanging is about using the best of people's new ideas, bringing them together and applying them to the massive problems that we all face.
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
Marvel has put out good product. DC has put out good product. Even Image has put out good product, as far as I'm concerned... although it's few and far between. But it's not getting recognized, no matter who's doing it.
The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.
The movies and TV shows I like to watch tend to put their characters in situations where they have to dig deeper.
There are so many incredible women on TV right now. Viola Davis, Kerry Washington, Ellen Pompeo. These are really incredible female leads that are on network TV. Hopefully, with what I do, and the generation of actors I'm working with, that'll make the lives of other girls coming in after me even better. I hope to aim for that.
PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?
It's a difficult line to tread, where sometimes you go to the movies or you watch someone do publicity for movies or TV shows, and they do all the jokes that are good in the promotion of it, and you see the movie, and you're like, 'I kind of get it already. I'm not that psyched about it.'
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