A Quote by Krysten Ritter
Marvel is obviously a giant, global super-brand, so being a part of that is exciting because of the huge built-in audience and the appetite for it.
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I'm a very big believer that the reason you've seen this huge surge in superheroes both on television and in film is...part of it of course is zeitgeist. There's no denying that there's a huge appetite on the part of the audience in both TV and film for these kind of adventures.
Yahoo is positioned for accelerated financial growth. We have a powerful consumer brand, a huge global audience, and a highly profitable operating model.
'Runaways' was exciting because it was something brand-new and fresh, and I'm hoping to be able to bend the rules in my own way of what a Marvel superhero story can be.
I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.
If I thought there was any hope of turning 'World War Z' into a movie, I wouldn't have written it as a giant, epic, global story, because that requires a giant, epic, global budget.
Obviously, learning the martial arts is a big part of my training, but the other part of being a Marvel superhero is, well, looking like a superhero.
A huge part of acting in movies is appetite. You do your best work when you've got a lot of appetite and you really want to embrace something. When you get tired, you don't have that hunger.
We had that first Marvel NOW! retreat where everybody came in and pitched their new books, which was probably the most exciting retreat I've ever been to because it was all brand new.
Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.
One of the things I love best about Marvel is the 'What If?' factor; being able to just say, 'Today we're going to explore a world where Magneto and Emma never gave back the X-Men. Or a world where Mary Jane shares Peter's powers.' So being able to do that is just super exciting.
Like me personally, I'm not a huge football guy, but I do watch the Super Bowl every year, and I get into it because it's exciting.
I'm so excited to be a Coppertone brand ambassador because as an athlete, taking care of my body is a huge part of my job, and sunscreen is a vital part of that.
I listen to music because that's such a huge part of my process; not to sound super pretentious, but that's a big part of what helps me get in character.
My audience expects cold, hard truth. They don't expect me to dance around it. They expect me to say it the way they think it. That's part of my brand. If I don't do that, then my audience goes, 'What's up? Is he sick or something? What's wrong with him?' The entity has a brand.
'Power Rangers' is a massive global brand, and we believe that filmmaker Dean Israelite's singular vision will not only thrill a generation of existing fans but will bring magic to a whole new global audience.
I am honoured to be a part of H&M's designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.
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