A Quote by KSI
I'm now a brand. Like, KSI is a brand. It's crazy that it all came from me sitting in my bedroom just making a few FIFA videos.
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The show is called 'Todrick,' and the show follows my life and the friends that I've gathered over the past few years making YouTube videos. Every week, we're taking a brand new concept - a brand new original song, brand new hair, makeup, choreography, and making a video come to life on our shoestring budget.
It's pretty cool I'm known for FIFA. If you think of KSI, people instantly think, 'Ah, that FIFA YouTuber.' I didn't think I would be up there as the ambassador of FIFA on YouTube, but I'll take it.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
There was a long stretch of time where I was making these videos, and everyone just thought I was a weirdo because I was making videos in my apartment instead of, like, going out, you know. And so I, like, it's hilarious now because everyone gets YouTube now. But, you know, in 2006, when I started making videos, like, no.
The message behind every brand that's plus size is about making a woman feel confident in any shape or size. Now straight size, it's all about the signature brand and how to look good in that one brand, and not necessarily how to look good for yourself.
We don't see the Lifetime brand as just a television brand. We see it as a female media brand. It has to represent what she is interested in, up and down the spectrum, in all kinds of content.
The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.
We've patented the idea... of using the address book as a place to declare that you like a brand. By so doing, the brand has now got your permission to send you personal messages - it could be money off offers, coupons, promotions, just information, whatever is appropriate.
So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.
I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.
Somebody with a huge brand like Bellator under an even huger brand like Viacom, to have them put their faith in me, to put me in so many things, to put me in commercials, send me to all these events, and just to continue to put me in the cage with great talent, it's great.
Face the Nation' is a brand, a mantle, and it's a responsibility to continue to uphold, and to protect. My job is to maintain the brand, grow the brand, and along with our executive producer Mary Hager, help bring the brand along without in any way devaluing the trust that people have bestowed on us over the years.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
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