A Quote by Lapo Elkann

No logo, and you don't advertise for anyone. I don't believe in imposed luxury. I believe in built luxury. Something you refine with your own taste. Mass luxury is not my luxury.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
Luxury is obviously the direction that interests me the most, but there is a lot of confusion between luxury and exhibitionism. For me, the concept of luxury is more traditional, more exclusive, more sophisticated than luxury for the masses.
It is a luxury to learn; but the luxury of learning is not to be compared with the luxury of teaching.
I am not trying to say that I am poor and that I don't like beautiful things. But I don't like luxury for luxury sake or in the sense of showing off luxury.
It is a luxury to do something that serves no practical purpose: the luxury of civilization.
If you live in an atmosphere of luxury, luxury is yours whether your money pays for it, or another's.
Every luxury must be paid for, and everything is a luxury, starting with being in this world.
Luxury goods are the only area in which it is possible to make luxury margins.
Of a life of luxury the fruit is luxury, whether in agriculture, or commerce, or literature, or art.
In luxury, ubiquity will kill you - it means you're not really luxury anymore.
I don't really have the luxury to be bitter. I don't have the luxury of having negative things in my life.
The real pleasure-seeking is the combination of luxury and austerity in such a way that the luxury can really be felt.
Living in the lap of luxury isn't bad except that you never know when luxury is going to stand up.
The media is constantly redefining what luxury is. Luxury can be a dirty sock if dressed up in the right way.
If you would rise, shun luxury, for luxury lowers and degrades.
The boom for luxury goods is unending. There are people who never have to worry about whether they can afford something they like. In one part of the world or another there will always be someone with money to spend on luxury.
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