A Quote by Larry Ellison
What can a sales person say to somebody to get them to buy a product that they already use every day if they don't like it? Nothing.
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As a young entrepreneur starting an enterprise company, be prepared for the fact that you'll need to get involved in enterprise sales. Everyone wants to speak to the founder, and this is also how you'll get feedback on your product. It's worth bringing in early somebody with enterprise sales experience.
There's no question here that every effort is made to earn as much money off tobacco as possible. At the same time, the same people who are doing everything they can to get every penny out of this product, are condemning its use, are bludgeoning and impugning its users, and denying them every day more and more places where they can legally use the product. In the process, they have been the architects of the black market. The people in charge of all this have themselves set the stage for black market circumstances to prosper and thrive.
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
In my case, I make it clear to the brand that I'm not a salesman. I can show your product as if I use it every day in my daily life but I won't tell people to buy it.
I wake up every day thinking, 'I just can't do it anymore.' There's nothing left to say, and I'm completely dry. And then I get in the room with somebody and they say the right thing, and I'm on again.
Basically, you're selling a world as an actor, right? I mean it's like any sales person: if you believe in your product, you know your product, you sell it a lot better.
I used to be a retailer, and I find it discouraging when somebody comes in and they pick something up and they say, 'Now if you'll sell it to me without the sales tax, I'll buy it.'
I used to be a retailer, and I find it discouraging when somebody comes in and they pick something up and they say, 'Now if you'll sell it to me without the sales tax, I'll buy it.
I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.
It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take?
I don't even know how to use a semicolon to this day; I use a comma every time. And you know what? If I email somebody and they get upset about me using a comma instead of a semicolon, that's not a person I want to work with anyway. And that's how you weed people out of your life.
Sales teams use social media to generate leads and track clients as they move through the sales funnel. Operations and distribution teams forecast supply chains, while research and development squads brainstorm product ideas.
Either you like a person or you don't like a person. I don't have to love somebody to work with them. I'm a professional person. But when you get the bonus of really liking someone and really connecting with them and really enjoying them, it's a fantastic thing.
Compared to somebody who goes to work every single day in an office from nine til six, I'm lucky. I see my kids every day, I get a lot of time with them.
We don't believe in limiting access to our product. We believe that making our ticket sales available on as many sites as possible is good for the studios and good for us. We have on any given day 25,000 show starts - five show times at 5,000 screens. We have 1M seats more or less in our circuit. So I have 25M sales opportunities every single day. Why would I want to limit access?
I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.
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