A Quote by Laura Benanti
I don't like the word "brand." When I see people creating a brand, it feels disingenuous.
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We don't see the Lifetime brand as just a television brand. We see it as a female media brand. It has to represent what she is interested in, up and down the spectrum, in all kinds of content.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier.
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.
Face the Nation' is a brand, a mantle, and it's a responsibility to continue to uphold, and to protect. My job is to maintain the brand, grow the brand, and along with our executive producer Mary Hager, help bring the brand along without in any way devaluing the trust that people have bestowed on us over the years.
I talk to younger actor types, and they bring up that word, 'brand,' and it's like, 'All right, if that's the way you want to look at yourself.' Diet Pepsi's a brand; you're a human being.
I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.
The world domination plan goal is that I would love Veronica Mars to become a brand like Sherlock Holmes is a brand, like Nancy Drew, in a way, is a brand. When people start listing who are the great fictional detectives, I want Veronica Mars to make that list. That would be the dream scenario.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.
I see my position in that whole Dior construction very differently from my own brand. My own brand will stand or fall because of me. Dior won't fall if I fall. It will also still stand if I'm not there. I'm coming in there and it's like a - I don't know the English word - like a passage.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
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