A Quote by Lawrence O'Donnell
What MSNBC is, what cable news prime time has become in the shows that get the ratings, is the oped page of the newspaper.
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When you talk about President Trump, the cable networks turned over so many hours of prime time to him. Why? Because he was entertaining, but also because it drove ratings. And that is different from what the news media is supposed to focus on.
I've become very interested in the spectrum of political discourse as seen on the cable news channels that are conveniently right in a row on my cable provider's dial. I can flip from Fox to CNN to HLN to MSNBC, and I find myself at night flipping it back and forth through them, and it's something of an addiction.
I just don't need cable news. There's nothing that happens on cable news that I don't already know. I'm talking about just the acquisition of information, learning things. What is on cable TV is not that. Cable news isn't news. What is happening on cable news right now is a political assassination of not just Donald Trump, but of ideas and cultural mores that I believe in.
'Fox lies' has become a favorite mantra of the Left, yet there is a reason Fox News blows away the other cable networks in ratings and is more trusted as a news source than any other television network.
The whole problem with news on television comes down to this: all the words uttered in an hour of news coverage could be printed on a page of a newspaper. And the world cannot be understood in one page.
Now that I'm not running, I can appear on Fox. Let the cabinet members do the low-ratings shows on MSNBC.
I get really frustrated during a crisis when I go through all the cable channels and find - very often with the exception of CNN - that I'm not watching news at all. You think, 'Well, God... there are talk shows, talk shows, talk shows and everyone is an expert!
I get really frustrated during a crisis when I go through all the cable channels and find - very often with the exception of CNN - that I'm not watching news at all. You think, 'Well, God... there are talk shows, talk shows, talk shows and everyone is an expert!'
I knew on the day that I accepted my job at CNN that a ratings victory at 8 P.M. was going to be a formidable challenge. As I have been told over and over, this is the toughest time slot in cable news.
I think our primary function is to create the strongest, deepest, most interesting news report there is in the world.And whether it's on the front page of the newspaper or leading the home page doesn't really matter. We reach a huge audience on the Web. And really, you know, the journalists, whether they are reporters or editors or Web producers or multimedia specialists, we're all creating, you know, the journalism that is the bedrock of our news report. And that's true for the newspaper, the Web, our apps, and you name it.
The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
I believe that, not only in chess, but in life in general, people place too much stock in ratings – they pay attention to which TV shows have the highest ratings, how many friends they have on Facebook, and it’s funny. The best shows often have low ratings and it is impossible to have thousands of real friends.
I have come to accept that if I have a new haircut it is front page news. But having a picture of my foot on the front page of a national newspaper is a bit exceptional.
I watch MSNBC while I simultaneously read the news. After dinner, I'm in my room for the night worrying about everything I saw on MSNBC.
Once upon a time, gatekeepers were newspaper publishers and magazine editors and people who ran radio stations and news networks. And they decided what went above the fold and what went on page A10.
Rarely, if ever, has a cable news channel employed a host who has previously campaigned for the business goals of the channel's parent company. But as channels like MSNBC have moved to more opinionated formats, they have exposed themselves to potential conflicts.
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