A Quote by Lawrence O'Donnell
There's times where you can watch television and say, 'Look at that cheesy thing they're doing for ratings,' and you're right.
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Every single television product has the ambition to chase ratings, every one of them. Many have other ambitions, for many, ratings are not #1. But my experience on TV, and on the entertainment side, has been entirely ratings-based. When I look at TV I look at ratings. And I never second guess ratings. Never.
There's a lot of politics in television and a lot of in-fighting and all that sort of stuff, but in the end, we are purveyors of entertainment. Viewers are not really bogged down in who's doing what and who hates who and who's doing best in the ratings. They watch television to be entertained.
I was doing the wrong thing, at the time I thought I was doing the right thing. It's like if you're dealing with somebody who is high on drugs, they can look back at it and say, "Wow, I was destroying myself." But during the period, they think they're doing the right thing. You just have to let the smoke clear so you can see the whole picture.
We got ratings. It isn't that they won't quarrel with you, or say you're always right. But as long as you stay strong and the ratings are good and you're reasonable - I don't think we fought unreasonably. We basically won that right.
When he came to television, there was no way I wasn't going to watch. Of course, he delivered everything that you would expect David Lynch to deliver, and more, and he was doing it in primetime network television. Even as a 14-year old, I wanted someone in the room with me that I could look over and say, 'Can you believe we're watching this?'
Some day we're gonna have interactive television where you can pick the shot that you want. You can watch defense, or you can watch the end-zone shot, or you can watch an isolated shot of Terance Mathis or whoever you want to. Because right now, the only thing that you watch is what the producer or director decides to show you.
When you look at all of the male characters on television and in film, it's not like every one of them are the people doing the right thing that you can point to as your own moral compass.
The one thing about doing all those movies and all that television is I know what I'm doing. And I can do what Sean Connery can do. I can do what Clint can do. People even say I look a little like Clint. But that's just because I'm skinny and tall and old. With a receding hairline.
You know when you're doing something right and when you're doing something wrong. As long as you feel like you're doing something right, and you're getting rewarded, then you're successful. But, if you're judging it on, Well, if I had that, I'd be successful - that doesn't work. I think doing what you love is success. Pretty cheesy. But it's true.
We need to look to our laurels a bit with television in this country. I don't think enough risks are being taken in drama television in the U.K., and I think a lot of programme makers are underestimating the intelligence of the viewing public, basing it all on ratings.
The days of holding the audience captive to watching television at times that programmers tell them they have to watch it are coming to an end. It's a new world, where the viewer and fan wants to watch whatever they want to watch, whenever they want to watch it.
When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.
I love what I am doing. I have a wonderful business. I have a wonderful television show that's doing - continues to do phenomenally in the ratings. I mean, it's been really a lot of fun.
I cannot say to you what is right or wrong. I can say only one thing to you: be conscious - that is right. Don't be unconscious because that is wrong. And then whatsoever you do in consciousness is right. But people are living in unconsciousness. And let me tell you: in unconsciousness you may think you are doing something right, but it can't be right. Out of unconsciousness, virtue cannot flower; it may appear virtuous but it can't be. Deep down it will still be something wrong. If you are unconscious and you give money to a poor man, watch: your ego is strengthened. This is sin.
I've been doing TV for fourteen years, and I've always had a fascination with the political business side. It's ruled my life. Ratings or no ratings have decided where I live, who I work with, and how long I'll be doing that particular job.
But there are times in this harum-scarum world when figuring out the right thing to do is quite simple, but doing the right thing is simply impossible.
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