A Quote by Lawrence Sanders
I get up at 7:30. I grab a canvas bag and go out. I say hello to the people in the supermarket and liquor store. I buy the 'New York Times.' I go to the beach and think about characters and plot.
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Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."
The biggest thing is getting the kid in a kart - they have to buy it and that's the biggest thing. You can go to a sporting store and buy a basketball for 30 bucks or a football for 30 bucks. You go buy a go-kart and that's 300 bucks. What are you going to get? A basketball or a go-kart?
What we've witnessed in the past 25 or 30 years is just incredible. We've birthed 30,000 or 40,000 restaurants. I used to go to Europe every year to get experience [and ideas]. I don't go to Europe anymore. I go to Oregon, I go to Washington, I go to Louisiana, I go to Little Rock, I go to Austin, I travel New York City. I don't go to Europe anymore.
In America, kids would go to college and get out and buy a second-hand car and go across the country and discover America. I never did that; I went from New York to Paris, and New York was my America.
I would run into the corner store, the bodega, and just grab a paper bag or buy juice - anything just to get a paper bag. And I'd write the words on the paper bag and stuff these ideas in my pocket until I got back. Then I would transfer them into the notebook.
I don't think plot as a plot means much today. I'd say that everybody has seen every plot twenty times. What they haven't seen is characters and their relation to one another. I don't worry much about plot anymore.
When a building is so complete within itself, I always think, "Why do I even have to go inside it?" I would love to do architecture that people can have a free hand in the making of it. We've done spaces where things are hinged and they can go out or in, but that's not freedom. That's supermarket freedom, or the notion that you can have anything you want as long as the supermarket carries it. We would love to do a space where you go inside and there's nothing there. You might have a seat and when you don't need it anymore you get up and it disappears.
If I go to the department store, I get no excitement: I can buy the entire department store instead of one bag. So I lost excitement of shopping.
There is something very nice about coming to New York and how everyone smiles - even if they don't mean it. When I go back home to London and say hello to people, they look at me like I'm crazy.
But there is something very nice about coming to New York and how everyone smiles - even if they don't mean it. When I go back home to London and say hello to people, they look at me like I'm crazy.
Everybody wants to matter. And that's the sales pitch. So all you have to do is go out and, you know, buy some new kind of newfangled hybrid car or agree to raise taxes or, if you go to the store, buy everything and anything with a green label on it and you are saving the planet.
Because people see violence on the movie screen, they're not going to go out and hold up a liquor store and kill somebody. It really doesn't correlate.
Any plot you impose on your characters will be onomatopoetic: PLOT. I say don't worry about plot. Worry about the characters. Let what they say or do reveal who they are, and be involved in their lives, and keep asking yourself, Now what happens? The development of relationship creates plot.
Boy, a drive-through liquor store. God bless America! A place where you can drive through and buy whiskey, beer... just the thing for that drunk driver who's constantly on the go. Cant stop now! I've got places to go, people to hit!
The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you go to a New York Times homepage, you cannot get to a story about the Ukraine without a click-off on a banner ad or a slide show. They're not alone in that - you think you're clicking on a video about a news event and you have a 30-second ad that you have to watch before you can get to it.
My number one thing is to recycle everything from newspaper to aluminum cans, and I even use a canvas bag instead of the plastic ones when I go to the grocery store.
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