A Quote by Lee Iacocca

There's no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It's that simple. — © Lee Iacocca
There's no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It's that simple.
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.
Motivate them, train them, care about them and make winners out of them. We know if we treat our employees right, they'll treat the customers right. And if customers are treated right, they'll come back.
There are differences in the businesses themselves, but the fundamentals are the same: give customers a good experience, charge them a reasonable price, listen to them, and treat them with respect.
You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and build something for them.
I am beginning to respect the apathetic days. Perhaps they're a necessary pause: better to give in to them than to fight them at your desk hopelessly; then you lose both the day and your self-respect. Treat them as physical phenomena -- casually -- and obey them.
Motivate them, train them, care about them, and make winners out of them... they'll treat the customers right. And if customers are treated right, they'll come back.
Don't build a bar for yourself. Build it for your customers. It's all about them: the walls, the finishes, the textures, the food, the beverages, literally everything has to be for them.
Always treat your employees exactly as you want them to treat your best customers.
Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy. But don't rely on them to create the future road map for your product or service. That's your job.
Always treat your employees exactly as you want them to treat your best customers. You can buy a person's hand, but you can't buy his heart; his heart is where his enthusiasm is. You can buy his back, but you can't buy his brain. That's where his creativity is. Treat employees as volunteers just as you treat customers as volunteers, because that's what they are. They volunteer the best parts - their hearts and minds.
Quality thoughts will turn their back on you if you don't treat them with respect.
Some people stand and move as if they have no right to the space they occupy. They wonder why others often fail to treat them with respect-not realizing that they have signaled others that it is not necessary to treat them with respect.
Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.
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