To me, the AMC brand is great storytelling - they call it slow-burn storytelling.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Games are advancing in terms of storytelling and trying to create a character, and it's a brand new audience for me.
Games are advancing in terms of storytelling and trying to create a character, and its a brand new audience for me.
My brand is good storytelling. I really want [my company] Hillman Grad Productions to be associated with great stories, interesting characters; things that are three-dimensional and feel honest.
Good storytelling doesn't have to be in the form of the classics. It doesn't have to be revered by everybody. In fact, to me, the best storytelling is not universally loved by every single person. I think you can water down the ethicacy of the work, itself.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
Storytelling is storytelling. Good stories need compelling characters and interesting conflicts. That's the bottom line no matter what medium you're writing for.
Specificity is what makes good storytelling, and good storytelling is what makes money, and making money is then what encourages new producers to invest in different stories about Asians.
The message behind every brand that's plus size is about making a woman feel confident in any shape or size. Now straight size, it's all about the signature brand and how to look good in that one brand, and not necessarily how to look good for yourself.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
I think people love having a person behind a brand who lives it. The idea of storytelling is really important.
Tim Kaine didn't come across authentic. It wasn't good. And it was - it just really - I think, for short-term benefit, I think the Democrats tarnished the brand, which is an awfully good brand.
Because there is less female storytelling, especially motherhood storytelling, there has been immense pressure on my storytelling to represent more people, and to do so in a sort of unrealistic way.
A brand is a little different. Me, as Carrie the person, wanders around in sweatpants. And then, when I have to be Carrie Underwood, there is definitely a departure from your human side. It's good to make that separation from person to brand.