A Quote by Leo Burnett

Fun without sell gets nowhere, but sell without fun tends to become obnoxious. — © Leo Burnett
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
I sell bikinis. I sell comforters. I sell Cam'ron pillows. I sell a bunch of things off my likeness, and it all came from music, so it's definitely a blessing.
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
Innocence is the way you really give fun to others, create the fun part of it. The fun is created only through innocence and innocence is the only way you can really emit also the fun. Imagine this world without any fun, what would happen? But people are very much confused between fun and the pleasure. The pleasure is nice to begin with and horrible to end with. But fun is a treasure. Anything that is full of fun you remember all your life.
Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Boredom!!! Shooting!!! Shelling!!! People being killed!!! Despair!!! Hunger!!! Misery!!! Fear!!! That's my life! The life of an innocent eleven-year-old schoolgirl!! A schoolgirl without a school, without the fun and excitement of school. A child without games, without friends, without the sun, without birds, without nature, without fruit, without chocolate or sweets, with just a little powdered milk. In short, a child without a childhood.
Six Flags has to be a destination, but it's got to be a place that you want to go to every single summer and you don't want to go just for a roller coaster or a new ride. We have to sell the experience and sell the image: clean, safe, friendly and fun. The parks are not necessarily all of those attributes, but they will be.
I do sell fun.
Everything I do, in the middle of it, I lose all objectivity. The business of comedy is kind of ridiculous in that respect. Your job is to have a lot of fun in a jar, then sell it. There's something inherently illogical and impossible about that, but that being said, this is as good as it gets.
You've got to tell a story, paint a vision, know your metrics and sell, sell, sell.
The producers want us to sell, sell, sell. That's my little joke. That's what we do by day; by night, we're artists.
I never sell a book. I sell myself. And the way to sell yourself is to be an instrument of love.
Sell-sell-sell sales methods simply do not work on social media.
It's a fun show, BoJack Horseman to do, and that gets around. It's easy, especially for a lot of actors who don't do a lot of voiceover. No makeup, no wardrobe, they really just come in, the lines are right there, we goof around for a half hour, and I think it feels like, "Oh, yeah, this is why I got into this business: to play around and have some fun." There's no paparazzi, most of them don't do any promotion for the show. it's the fun part of acting, without the other stuff.
We are all in the business of sales. Teachers sell students on learning, parents sell their children on making good grades and behaving, and traditional salesmen sell their products.
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