A Quote by Leo Burnett

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Leo Burnett

Quote Topics

About Advertising Company Essential Facts Give Good Hogwash Product Reader Should Trickery Without

Quote Author

Leo Burnett
American - Businessman
October 21, 1891 - June 7, 1971

People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.

Tim Cook

Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.

Jason Fried

Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it.

Robert Scoble

Advertising should always be in good taste without a question.

Jerry Della Femina

For any company whose business model is advertising, or engagement-based advertising, meaning they care about the amount of time someone spends on the product, they make more money the more time people spend.

Tristan Harris

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Jerry Della Femina

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

Advertising, if it is any good, should help to confirm what already is, not what should be.

Scott Bedbury

If you're running a successful administration, then you're loyal to people who are basically good who make a mistake. And that seems to be essential for any organization. And it should be essential if this were a normal administration, rather than a fiefdom, where everybody simply tries to give Donald Trump a good headline every day.

David Brooks

Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power.

Eric Schlosser

The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.

David Ogilvy

University presidents should be loud and forceful in defending the university as a social good, essential to the democratic culture and economy of a nation. They should be criticizing the prioritizing of funds for military and prison expenditures over funds for higher education. And this argument should be made as a defense of education, as a crucial public good, and it should be taken seriously. But they aren't making these arguments.

Henry Giroux

The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.