A Quote by Leo Burnett
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
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Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.
I need noise and interruptions and irritation: irritation and discomfort are a great starter. The loneliness of doing it any other way would kill me.
Part of what makes you great as a young player can hurt you at the end of your career, in terms of you need a certain amount of ego, a certain amount of arrogance to be able to play well and to push yourself and trick yourself into thinking you're better than you really are.
You have a great deal of yourself on the line, writing- your vanity is at stake. You discover a tricky thing about fiction writing; a certain amount of vanity is necessary to be able to do it all, but any vanity above that certain amount is lethal.
There is a certain amount of intrigue that gets created by revealing portions of the book and, in the process, generating a certain amount of interest. Often, authors do this by releasing a few chapters online or even releasing film-like trailers.
Henry V' is a great deal more than almost any other hell-bent-for-armor movie that you've seen.
'Henry V' is a great deal more than almost any other hell-bent-for-armor movie that you've seen.
Strictly speaking, no activity and no industry is possible without a certain amount of violence, no matter how little. Even the very process of living is impossible without a certain amount of violence. What we have to do is to minimize it to the greatest extent possible.
An artist needs a certain amount of turmoil and confusion.
There was a time when the FCC tried to require a certain amount of television and media to be educational, a certain amount to be newsworthy and a certain amount of it to be public access.
A beautiful deleveraging balances the three options. In other words, there is a certain amount of austerity, there is a certain amount of debt restructuring, and there is a certain amount of printing of money. When done in the right mix, it isn't dramatic.
I can throw a football all day and my arm doesn't get tired. If I throw a baseball more than a certain amount of time, it's going to get a little sore.
The thinking of creative and successful men is never exerted in any direction other than that intended. That is why great men produce such a prodigious amount of work, seemingly without effort and without fatigue. The amount of work such men leave to posterity is amazing.
Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.
No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.
I would like to please the reader, and I think that surprise has to be an element of this, and that may necessitate a certain amount of teasing. To shock the reader is something else again. That has to be handled with great care if you're not going to alienate and hurt him, and I'm firmly against that, just as I disapprove of people who dress with that in mind - dye their hair blue and stick safety pins through their noses and so on.
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