A Quote by Leo Burnett

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.
The big question isn't whether you have problems; the all-important factor is your attitude toward problems. How you think of the problem is more important than the problem itself.
Cities are never random. No matter how chaotic they might seem, everything about them grows out of a need to solve a problem. In fact, a city is nothing more than a solution to a problem, that in turn creates more problems that need more solutions, until towers rise, roads widen, bridges are built, and millions of people are caught up in a mad race to feed the problem-solving, problem-creating frenzy.
If we parents accept that problems are an essential part of life's challenges, rather than reacting to every problem as if something has gone wrong with the universe that's supposed to be perfect, we can demonstrate serenity and confidence in problem solving for our kids.By telling them that we know they have a problem and we know they can solve it, we can pass on a realistic attitude as well as empower our children with self-confidence and a sense of their own worth.
The best thing that can happen to a human being us to find a problem, to fall in love with that problem, and to live trying to solve that problem, unless another problem even more lovable appears.
It is well known that "problem avoidance" is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
So, you've got a problem? That's good! Why? Because repeated victories over your problems are the rungs on your ladder of success. With each victory, you grow in wisdom, stature and experience. You become a better, bigger, more successful person each time you meet a problem and tackle and conquer it with a positive mental attitude.
I always thought problem solving was greatly overrated - and that the most important thing was problem creation.
Whenever you hear anyone talking about a cultural or even about a human problem, you should never forget to inquire who the speaker really is. The more general the problem, the more the person will smuggle his or her own personal psychology into the account he or she gives of it.
The problem is not the problem. The problem is your attitude about the problem. Got that? -Coach Brevin
You are right in demanding that an artist should take an intelligent attitude to his work, but you confuse two things: solving a problem and stating a problem correctly.
You know," Elijah raised a hand to shake a finger at her, "you have an attitude problem." "I certainly do. Your attitude is a huge problem for me.
To ask the 'right' question is far more important than to receive the answer. The solution of a problem lies in the understanding of the problem; the answer is not outside the problem, it is in the problem.
We look at problems happening halfway across the world and we think, 'Well, that's their problem.' But it's not. ... When you solve somebody else's problem, you're solving a problem for yourself because our world today is so interconnected.
How you think about a problem is more important than the problem itself. So always think positively.
I have a hard time writing. Most writers have a hard time writing. I have a harder time than most because I'm lazier than most. [...] The other problem I have is fear of writing. The act of writing puts you in confrontation with yourself, which is why I think writers assiduously avoid writing. [...] Not writing is more of a psychological problem than a writing problem. All the time I'm not writing I feel like a criminal. [...] It's horrible to feel felonious every second of the day. Especially when it goes on for years. It's much more relaxing actually to work.
Far more interesting than problem solving is problem creation.
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