A Quote by Leo Burnett
Don't tell people how good you make the goods; tell the how good your goods make them.
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Three sorts of goods, Aristotle specified, contribute to happiness: goods of the soul, including moral and intellectual virtues and education; bodily goods, such as strength, good health, beauty, and sound senses; and external goods, such as wealth, friends, good birth, good children, good heredity, good reputation and the like.
We must not cast away riches which can benefit our neighbor. Possessions were made to be possessed; goods are called goods because they do good, and they have been provided by God for the good of men: they are at hand and serve as the material, the instruments for a good use in the hand of him who knows how to use them.
Be undeniably good. When people ask me how do you make it in show business or whatever, what I always tell them & nobody ever takes note of it 'cause it's not the answer they wanted to hear-what they want to hear is here's how you get an agent, here's how you write a script, here's how you do this-but I always say, “Be so good they can't ignore you.” If somebody's thinking, “How can I be really good?” people are going to come to you. It's much easier doing it that way than going to cocktail parties.
With the artists, I don't teach, I coach. I can't tell them how to make art. I tell them to make more art. I tell them to get up early and stay up late. I tell them not to quit. I tell them if somebody else is already making their work. My job is to be current with the discourse and not be an asshole. That's all I wanted in a professor.
A lot of Americans desperately want to believe that China is full of poor people who can't innovate, and the only goods they make are cheap, toxic rip-offs our Western brands. They want to believe the only reason the Chinese economy is surging is because the West wants cheap goods and China knows how to make them that way.
So certainly, if we can tell evil stories to make people sick, we can also tell good myths that make them well.
You can tell a book is real when your heart beats faster. Real books make you sweat. Cry, if no one is looking. Real books help you make sense of your crazy life. Real books tell it true, don't hold back and make you stronger. But most of all, real books give you hope. Because it's not always going to be like this and books-the good ones, the ones-show you how to make it better. Now.
To be known by the public, honestly. People come up and tell them how good I make them feel.
I don't just work with these kids to make them good tumblers or good dancers. I'm working with them to make them good citizens - to become taxpayers, not tax-eaters. I teach them to say please and thank you. I show them how to use a knife and fork and how to fold a napkin.
If I had a daughter, I would tell her certain things. I would tell her that it’s great to be smart, really smart - that being smart makes you strong. I would tell her that emotions are powerful, so don’t be afraid to show them. I would tell her that some people may judge you on how you look or what you wear - that’s just how it is - but you should keep your focus on what you say and do. I would tell her that she may see the world differently from boys, and that difference is essential and good.
People tell you the world looks a certain way. Parents tell you how to think. Schools tell you how to think. TV. Religion. And then at a certain point, if you're lucky, you realize you can make up your own mind. Nobody sets the rules but you. You can design your own life.
People think they want to know how magic works, but really they don't. How it works is never as amazing as what the trick was in the first place, so it's never going to make you feel good. Somebody just wanting to know how a trick works is never enough to make me want to tell them.
[F]or women, like tradesmen, draw in the injudicious to buy their goods by the high value they themselves set upon them.... They endeavor strongly to fix in the minds of their enamoratos their own high value, and then contrive as much as possible to make them believe that they have so many purchasers at hand that the goods--if they do not make haste--will all be gone.
I always tell young filmmakers, don't go make a feature. Make a short. When you're ready to make a feature, people will tell you. Your friends will tell you. Your fans will tell you. Festivals will tell you. Listen to your audience.
Name any issue in the world, I can tell you how technology is intertwined with it. I can tell you how technology will make it better. How it can make it worse. It needs to be part of everything that we do, whether you are a government or a company or a citizen.
I haven't talked to any young artists for a long time. But if we did sit down, I'd definitely tell them my viewpoint. If it was Lady Gaga, I'd say: 'You're talented, and you've obviously got the goods... what the hell are you doing with your image? How can anyone take you serious?'
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