A Quote by Leo Burnett
I am often asked how I got into the business. I didn't. The business got into me.
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If you've got the power to raise prices without losing business to a competitor, you've got a very good business. And if you have to have a prayer session before raising the price by a tenth of a cent, then you've got a terrible business. I've been in both, and I know the difference.
I always try and watch how business people think. I like to read a lot about business people. I'm not going to say I've got a great business mind, but I enjoy learning from the world of business.
If you manage things properly - and, listen, I'm a business guy. I've got to prioritize spending in all my business career to prevent my business from going bankrupt. The federal government has got to start doing that eventually as well.
The music business for me was never about buses and billboards you know, that was never the reason I got into the music business. The reason I wanted to get into the music business was because I genuinely, wholeheartedly love to sing. I love singing songs and telling stories and playing music, so that's why I got into the music business.
I wanted to learn how the business worked. I wanted to see how people got drafted, how players got traded, how they got picked up in free agency, how the salary cap worked, how do you manage an organization, how do you negotiate contracts. The Bulls gave me an excellent opportunity to answer all the questions that I wanted to ask.
We’ve got customers. We’ve got suppliers. We’ve got employees. We’ve got unions. We’ve got communities. We’ve got all of these things that go into making up whether a business succeeds or fails.
So some guy may know how to make money in cocoa beans, but I don't so I just let him have that. But it's got to be something I understand. It's got to be a business with fundamentally good economics. It's got to be a management that I like and trust and admire. And it's got to be a price that makes sense.
I never got in this business, in cinema, to make horror movies. They arrived on my doorstep and I got typecast. Which was fine, I enjoy it, but I got into this business to make westerns. And the kind of westerns I used to see, they died. So that didn't work out.
But I sent letters to people in the music business. And one day I got a phone call from somebody and he asked me when I was born and where I was born. And, you know, three or four days later I got a call. Someone said, you know, Yoko Ono wanted to meet me in New York. I got on a plane. And the next day I was having coffee with John Lennon.
There is a terrible thing that's been happening probably for the last 20 years or so and it's called the music business. And music isn't really business; it's work and you got to pay and you've got to buy your guitar or go into the studio. So there is a business side but when people say, "I'm going into the music business," it's not. It's about expression. It's about creativity. You don't join music, in my mind, to make money. You join it because it's in you; it's in your blood stream.
I am constantly asked why I never made other films after 'There's No Business Like Show Business,' the answer is I was never asked.
People think because I've got some success, I've made it, but in my eyes it's like, 'How long has Jay Z been in the business? How many albums has he got?' Not that I'm trying to be Jay Z, but I am trying to be around for a long time.
Most small business owners are not particularly sophisticated business people. That's not a criticism; they're passionate about cutting hair or cooking food, and that's why they got in the business, not because they have an MBA.
There are just two questions to ask to attain success in business: First, "What business am I in?" Second, "How's business?"
How many times have you been out for a beer or dinner and people are coming up with business ideas? Everybody wants to think they've got that great business idea.
It has always puzzled me, in my business, that people think they have to answer questions, no matter how disagreeable or dangerous, just because they were asked. Of course, we journalists would be out of business if they didn't.
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