A Quote by Leo Burnett

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. — © Leo Burnett
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
The condemned social order has not been built up on paper and ink, and I don't fancy that a combination of paper and ink will ever put an end to it.
To a theoretical physicist, there is no greater joy than to see that this curious activity we call calculation - the depositing of ink on paper, followed by throwing away the paper and depositing new ink on more paper - can actually tell us something about reality.
It's against type in the sense of my background, but it's with type in the sense that I am a loner who's new to this business and sceptical about a lot of it.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
International business may conduct its operations with scraps of paper, but the ink it uses is human blood.
I don't even own a computer. I write by hand then I type it up on an old manual typewriter. But I cross out a lot - I'm not writing in stone tablets, it's just ink on paper. I don't feel comfortable without a pen or a pencil in my hand. I can't think with my fingers on the keyboard. Words are generated for me by gripping the pen, and pressing the point on the paper.
I initially wanted to work in the music industry more on the A&R side. While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business, so you could say I had a natural knack for the advertising world.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
In a family business, you grow up with close contact to the business, whatever it is, and the beer business is certainly a very social type of business.
If all the earth were paper white / And all the sea were ink / 'Twere not enough for me to write / As my poor heart doth think.
Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.
The process is always the same. I get an inspiration for a new song, I put it down on paper immediately so I won't lose it. When I am ready to go to the studio with it, I play it a few times on the piano and edit, add, and type the lyrics and take it to the studio. Sometimes I don't have anything on paper.
I use the old Strathmore vellum surface paper, which is the best paper you can get in the Western world for ink line drawing. It has a good, hard surface.
Human communities depend upon a diversity of talent not a singular conception of ability. and at the heart of the challenge is to reconstitute our sense of ability and intelligence
A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper.
Sometimes my feelings are so hot that I have to take the pen and put them out on paper to keep them from setting me afire inside; then all that ink and labor are wasted because I can't print the results
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