A Quote by Leo Burnett

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Leo Burnett

Quote Topics

Achieved Advertising Believability Believable Greatest Greatest Thing In My Opinion Itself More Nothing Opinion Product Than Thing

Quote Author

Leo Burnett
American - Businessman
October 21, 1891 - June 7, 1971

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Jerry Della Femina

Nothing kills a bad product faster than good advertising.

Jerry Della Femina

The biggest thing about me, as an actor, is I'm never a finished product, you know? I always want to try something or be in a new genre because, one, it's much more fun to do that because you're not doing the same thing over and over. One of the greatest reasons is that it keeps stretching you as an actor. So, hopefully, my method is that it makes me a better actor, and a more believable actor, so then, the more experience I have in any way possible, in a drama or a musical genre, different formats of working, the better I can be on all different platforms.

Aneurin Barnard

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

A plausible rumor / Seems a lot more believable / Than the truth itself.

Kobo Abe

Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.

Scott Adams

Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

Bernice Fitz-Gibbon

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

David Ogilvy

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

Tim Wu

Nihil est incertius vulgo, nihil obscurius voluntate hominum, nihil fallacius ratione tota comitiorum. (Nothing is more unpredictable than the mob, nothing more obscure than public opinion, nothing more deceptive than the whole political system.)

Marcus Tullius Cicero

Great advertising, in and of itself, becomes a benefit of the product.

George Lois

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.

Ludwig von Mises

Without God the economy is only economy, nature is nothing more than a deposit of material, the family only a contract, life nothing more than a laboratory product, love only chemistry, and development nothing more than a form of growth.

Giampaolo Crepaldi

For any company whose business model is advertising, or engagement-based advertising, meaning they care about the amount of time someone spends on the product, they make more money the more time people spend.

Tristan Harris

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

A Quote by Leo Burnett

Quote Topics

Quote Author

Related Quotes

Related Authors