A Quote by Leo Burnett
A good ad which is not run never produces sales.
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Advertising produces familiarity which produces sales
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
I am also involved with all the acquisitions and overall strategy. Now it's true, I don't run operations. But I've never really run operations. I've never had the endurance to run sales. The whole idea of selling to the customer just isn't my personality. I'm an engineer, tell me why something isn't working or is and I am curious.
If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.
Upfronts are all about ad sales.
God forbid that the United Kingdom should take a lead and introduce a sensible tax system of its own which would probably comprise a very low level of corporation tax - tax on corporate profits - and perhaps a low level of corporate sales tax, because sales are where they are, and sales in this country are sales here, which we can tax here.
In the year and a half I was on SNL, I never saw anybody ad lib anything. For a very good reason - the director cut according to the script. So, if you ad libbed, you'd be off mike and off camera.
For centuries you have been taught that love-sponsored action arises out of the choice to be, do, and have whatever produces the highest good for another. Yet I tell you this: the highest choice is that which produces the highest good for you.
I've never, in my whole 30 years in office, run a negative ad.
The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally different from the conventional sales pattern, in which game gear sales peak in the third year and take a downturn thereafter.
Looking at the doctrine of Darwinism, which undergirded my atheism for so many years, it didn’t take me long to conclude that it was simply too far-fetched to be credible. I realized that if I were to embrace Darwinism and its underlying premise of naturalism, I would have to believe that: 1. Nothing produces everything 2. Non-life produces life 3. Randomness produces fine-tuning 4. Chaos produces information 5. Unconsciousness produces consciousness 6. Non-reason produces reason....The central pillars of evolutionary theory quickly rotted away when exposed to scrutiny.
No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?
In Shakespearean tragedy the main source of the convulsion which produces suffering and death is never good: good contributes to this convulsion only from its tragic implication with its opposite in one and the same character.
Facebook already has a large political ad sales and operations team that manages ad accounts for large campaigns. Zuckerberg hinted that the company could follow the same 'know your customer' guidelines Wall Street banks routinely employ to combat money laundering, logging each and every candidate and super PAC that advertises on Facebook.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
Regardless of how well a studio is run, it's only as good as the product it produces.
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