A Quote by Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

Leo Burnett

Quote Topics

Advertising Anyone Around Estimate Fooled Low People Pretty Pushed Thinks Very Well

Quote Author

Leo Burnett
American - Businessman
October 21, 1891 - June 7, 1971

According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.

Samuel Hopkins Adams

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

Calvin Coolidge

The consequences of a misstep in a well, while large to the immediate people that live around that well, in the great scheme of things are pretty small, and even to the immediate people around the well, they could be mitigated.

Rex Tillerson

There is also a natural and very, very strong empathy with the underdog, with people who have suffered, people who have been pushed around by foreigners in particular, but also by their own people.

Lakhdar Brahimi

I think it's very useful for you folks (reporters) to try your damndest to be precise. And don't repeat things that are inaccurate if you can possibly avoid it. And when you see things that are inaccurate, knock them down -- because there's a bucket of it floating around.

Donald Rumsfeld

Most importantly, how impressive can I be to people that bought tickets, where they never feel, "It was pretty good." If anyone thinks my show was "pretty good," then I've completely failed. I think every comic should think that.

Jay Mohr

Ten percent of the American population thinks that Barack Obama is a Muslim. Those are the people that have not learned the skill of filtering information from the vast barrage of inaccurate information that we're all faced with everyday. I think that's a very 21st century skill.

Michael Azerrad

I don't like getting pushed around for being a Jew, and I don't think Christians like getting pushed around for being Christians. I think people who believe in God are sick and tired of getting pushed around, period.

Ben Stein

Though the Americans can be fooled, as they have been, and they can be propagandized, as they have been... But, as Lincoln said, "You can fool all of the people some of the time, and some of the people all of the time. But you can't fool all of the people all of the time." And so hope lies in the fact that little by little, even if the American people can be fooled, even if they continue to be fooled in the 2004 presidential election, they will gradually learn, as they have learned - for instance, in the Vietnam War and turned against the Vietnam War.

Howard Zinn

We measure poverty by what I believe is a very, very crude concept. We actually measure poverty by trying to get some kind of an estimate of the minimum expenditures on food that are required to maintain health, multiplying that number by three, and saying that's the level of poverty. And it's a very crude, inaccurate arrangement.

Milton Friedman

The way you build trust with your people is by being forthright and clear with them from day one. You may think people are fooled when you tell them what they want to hear. They are not fooled.

Dick Costolo

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

Carl Sagan

I pushed people away that probably shouldn't have been pushed away, but I just couldn't trust anyone.

Jordyn Woods

Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve their need for the power process.