A Quote by Leo Burnett

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.
The big ideas always come in flashes. I don't really craft stories that much. I genuinely don't know where these people come from and I've often wondered if writing is just a socially acceptable form of madness.
The big ideas always come in flashes. I don't really craft stories that much. I genuinely don't know where these people come from, and I've often wondered if writing is just a socially acceptable form of madness.
My ideas often come from strong mental images. When I'm observing some relatively ordinary thing, I'll think, "What if...." and out of that brainstorming a story emerges.
It's not very often that you get to come up with ideas and bring your take on the character and then actually have writers, producers, and directors pay attention to it.
Ideas mostly come from the work itself. Often when I'm drawing, the words will be bouncing around in my head, and when I'm writing, ideas about the drawing happen.
I think people are too often misinformed and, in some cases, deceived. We don't have a full marketplace of ideas in this country that in any way reflects the broad, real range of ideas.
Now some people when they sit down to write and nothing special comes, no good ideas, are so frightened that they drink a lot of strong coffee to hurry them up, or smoke packages of cigarettes, or take drugs or get drunk. They do not know that ideas come slowly, and that the more clear, tranquil and unstimulated you are, the slower the ideas come, but the better they are.
Acting is all about creative ideas and sharing, so the more places those ideas come from, the better.
My good ideas are shy. But if they see that I treat the stupid ideas with respect, they come forward.
I enjoy being a student and learning. I don't think you should ever stop being a student. That's where the most creative ideas come from. Teaching is a blessing as well because I get to share what I've learned and my passion for creative movement with people.
Ideas come mostly bottoms-up. They come when you have a free flow of ideas and you have people able to combine multiple ideas into one concept... And you've got to have competition, too. You've got to say, 'We're going to have 10 different ideas, nine of them are going to fail, and the one that does the best is going to move forward.'
The answer to the question "where do good ideas come from" is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
People are often led to causes and often become committed to great ideas through persons who personify those ideas. They have to find the embodiment of the idea in flesh and blood in order to commit themselves to it.
Often the ideas in the show start out as ideas that make you laugh - outrageous "what if" ideas. I wanted an outlet for doing those.
Believe Big. The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -certainly no more difficult - than small ideas and small plans.
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