A Quote by Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. — © Leo Burnett
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
Do not beat up on yourself. Do not criticize your writing as lousy, inadequate, stupid, or any of the evil epithets that you are used to heaping on yourself. Such self-bashing is never useful. If you indulge in it, your writing doesn't stand a chance. So when your mind turns on you, turn it back, stamp it down, shut it up, and keep writing.
Writing can be a lonely business. But gradually your characters, or the scenes and peopl from your past, begin to rise up around you, and you find yourself writing your way out of loneliness, writing into your own company.
Sales is the most important aspect of a company, which in turn is about how well you treat your customer and stay ahead of your customer's requirements.
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
The golden rule for every business man is this: 'Put yourself in your customer's place.'
It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.
The #1 guideline to success is you must be in business for yourself. When you work for someone else, you sell your time at wholesale to your employer, who then re-sells it at retail to the customer.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.
Business is business. You know how that works. Because stations run on ad money. If they're playing a gay artist, then ad money dries up. So they have to be careful.
Facebook already has a large political ad sales and operations team that manages ad accounts for large campaigns. Zuckerberg hinted that the company could follow the same 'know your customer' guidelines Wall Street banks routinely employ to combat money laundering, logging each and every candidate and super PAC that advertises on Facebook.
Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.
If the store were your own business, you'd escort the customer to a product's location in the store and refer to the customer by name.
The music business has made a 360. It's a whole 'nother game. It's not nearly what it was. And I fear for it, because, you know, with the advent of the computer and online and downloading and all these things, they have destroyed - that stuff has destroyed the record business, not the music business, but the record business. The music business is well, and it's alive and thriving. Now, I hope something happens to turn it back around to the point whereas it's - you're earning a living from writing your songs, from your work, you know, because it's not like that anymore.
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