The whole Ireland was taken over by greed and materialism. It was extraordinary. The price of every house had skyrocketed. If you were a small farmer and you had two fields outside, if you built 17 bungalows on them all, you become a millionaire, that kind of thing. It was extraordinary to see how rapidly that kind of ethic takes over a whole culture, but that's what's happened to us since the year 1998, about. It's completely extraordinary how little regard the culture had for the landscape. The country is now full of these half-built industrial parks and hotels.