A Quote by Leon Russell
I think probably my main advice to new artists is if you want to be in the music business, you need to be dang serious about it because it's a rough business.
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I mean the business is just so rough man, people always think the business is easy, and the business is very rough. This is probably the worst business that you can get in, as far as, business-wise.
Music is what is going to save me," "On the bad days, when I have to look at the cold, hard facts of life, I see that this is not the music business I came up in and I have to be very, very objective and detached and say, 'what's good about it and what's bad about it?' Mostly, I'm finding it good that it's not the same old music business, because the music business I came up in really didn't advance anything I was doing, and I don't think it was particularly kind to a lot of artists.
I am passionate about finding undiscovered and talented artists. I want to help those artists get to the next level and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision and have a proven track record in innovation in the music business.
My first advice is to keep God first in everything you do. Second is stay in shape, stay ready and learn about the business because you don't want to be in a business you know nothing about, because they will take advantage of you, in this business.
I think if you want to be a successful president or a manager of a team, you need to understand what the business is all about because you have to deal with the business side of the game to be able to do what you need to do.
In the music business, especially the country music business, every 10 years or so you're going to have this changing of the guard, this wave of new artists that comes in.
There is a terrible thing that's been happening probably for the last 20 years or so and it's called the music business. And music isn't really business; it's work and you got to pay and you've got to buy your guitar or go into the studio. So there is a business side but when people say, "I'm going into the music business," it's not. It's about expression. It's about creativity. You don't join music, in my mind, to make money. You join it because it's in you; it's in your blood stream.
The music business for me was never about buses and billboards you know, that was never the reason I got into the music business. The reason I wanted to get into the music business was because I genuinely, wholeheartedly love to sing. I love singing songs and telling stories and playing music, so that's why I got into the music business.
I think for us, we don't feel like the future of music is in the act of being a record company. We feel like the future of the music business is in empowering artists to have better and better tools to communicate with their fans. We want to be people who are saying to artists, "Look, you don't need that company over there to release your album. You can do it this way." Almost more of a band partnership than a label-artist relationship. Not about ownership of content, but about empowerment.
I can find only three kinds of business in the universe: mine, yours and God's. Much of our stress comes from mentally living out of our business. When I think, "You need to get a job, I want you to be happy, you should be on time, you need to take better care of yourself," I am in your business. When I'm worried about earthquakes, floods, war, or when I will die, I am in God's business. If I am mentally in your business or in God's business, the effect is separation.
You can invest to create the new growth business while the core business is still growing, because new business units don't need to get big fast. But when the core business stops growing, investing to create new growth businesses becomes impossible.
I think functioning as a business manager can be a hindrance to having a real dialogue with the artist. I do think that artists need good lawyers and accountants, because they're dealing with serious money. But an artist who stands behind a manager? That's a little different. I think that can be a bad buffer.
The music business is a weird business. Sometimes licensing doesn't happen because some business component that you never knew about stops it.
I had business experience. I had made my living designing and building electronic equipment. Basic business was not new to me, but the music business was completely new to me. I knew nothing about distribution, or any of those things.
The business is about coming up with a business plan and using your relationships and networking and seeing your dreams come true. Everyone on this show has their own business. Fifteen minutes of fame is fleeting. It's about learning the business and creating a new business.
I think no matter how you think about your music, you're ultimately in the music 'business.' I think you have to be business-minded in some sense. And for me, the real goal... is positive intention and social change through music. It doesn't mean that can't turn a profit.
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