A Quote by Leonard Lauder

Power is winning the battle over who owns the customer: the brand or the retailer.

Leonard Lauder

Quote Topics

Battle Brand Customer Over Owns Power Winning

Quote Author

Leonard Lauder
American - Businessman
Born: March 19, 1933

The reader is not the customer. The retailer is the customer. So I try to have as much interaction with the retailers as possible because those are my customers.

Kelly Sue DeConnick

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.

Stephen King

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

Stephen B. Shepard

I hope we don't have to keep going back over the same territory and winning the same rights over and over again. The battle for birth control. The battle for abortion. The parity of women's health. It's very depressing to think that you win these rights, but then you have to win them again, and again, and again, and fight the same battles over and over.

Erica Jong

It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had, but if you are a new brand that’s just starting out — whether you are a writer or a retailer — innovating through social media is crucial. Those that are hidden and guarded will not progress.

Kelly Cutrone

The reason Netflix chose to use AWS is because they knew they'd be treated as every bit as important a customer as Amazon the retailer is.

Andy Jassy

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

Angela Ahrendts

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Stephen King

My final words of advice to you are educate, agitate and organize; have faith in yourself. With justice on our side I do not see how we can loose our battle. The battle to me is a matter of joy. The battle is in the fullest sense spiritual. There is nothing material or social in it. For ours is a battle not for wealth or for power. It is battle for freedom. It is the battle of reclamation of human personality.

B. R. Ambedkar

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Peter Drucker

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Richard Branson

In just 200 tweets we can assess and identify 52 different personality traits of a customer. We ran an analysis over 500,000 people and we really nailed this. Think of providing this powerful insight to a retailer. We can see what they value, not just what they are buying. We have found a 40-45% increase in sales when you recommend upsales based on values instead of past buying behavior.

Sandy Carter

Power is very much like the wind. It comes and goes; no one really owns it. People are foolish enough to think they possess power. You don't possess power, power possesses you. Power uses you.

Frederick Lenz

Repositioning a brand is never easy and rarely without pain. I believe the Urban brand is making the necessary changes that will allow it to more fully engage its traditional customer and return to solid profitability.