A Quote by Lester Wunderman
The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.
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The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
Science only answers the question, How does it work? Or at most, What's there? Science asks what and how, philosophy asks why, myth and religion ask who. Who's in charge here? Who's the author? That's what we really long to know.
I do not see why the axiom of Prudence should not be questioned, when it conflicts with present inclination, on a ground similar to that on which Egoists refuse to admit the axiom of Rational Benevolence. If the Utilitarian has to answer the question, 'Why should I sacrifice my own happiness for the greater happiness of another?' it must surely be admissible to ask the Egoist 'Why should I sacrifice a present pleasure for a greater one in the future? Why should I concern myself about my own future feelings any more than about the feelings of other persons?'
In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
Socrates himself said, 'One thing only I know, and this is that I know nothing.' Remember this statement, because it is an admission that is rare, even among philosophers. Moreover, it can be so dangerous to say in public that it can cost you your life. The most subversive people are those who ask questions. Giving answers is not nearly as threatening. Any one question can be more explosive than a thousand answers.
On some positions, cowardice asks the question, is it expedient? And then expedience comes along and asks the question, is it politic? Vanity asks the question, is it popular? Conscience asks the question, is it right? There comes a time when one must take the position that is neither safe nor politic nor popular, but he must do it because conscience tells him it is right.
Any more questions?" I ask, poking him gently in the ribs. "Do you still love me any?" Eliot asks, putting his hand over mine. "A little." "A little?" he asks, pulling away from me. "A lot." "How much?" he asks. "More than chocolate chip cookies." "Mmm" he says, kissing my shoulder. "More than walking on the beach." Eliot kisses me on the neck. "More than . . ." I pause, turning to look at him. "More than?" he asks, kissing my lips. I turn toward him. "Anything.
The customer is always what inspires me first! I love talking to everyone on Instagram and seeing feedback on SnapChat! I can ask a question like "What product do you wanna see next??" and they give you immediate answers. I will never make a product I personally wouldn't wear every day! But I think it's important to be in tune with your audience and see their expectations.
The most frequently asked question I hear first-time entrepreneurs ask is, 'How do I know when to launch my product?' The answer, more often than not, should be: 'Now!'
Language was invented to ask questions. Answers may be given by grunts and gestures, but questions must be spoken. Humanness came of age when man asked the first question. Social stagnation results not from a lack of answers but from the absence of the impulse to ask questions.
No one should ever ask themselves that: why am I unhappy? The question carries within it the virus that will destroy everything. If we ask that question, it means we want to find out what makes us happy. If what makes us happy is different from what we have now, then we must either change once and for all or stay as we are, feeling even more unhappy.
It is dangerous to explain too clearly to man how like he is to the animals without pointing out his greatness. It is also dangerous to make too much of his greatness without his vileness. It is still more dangerous to leave him in ignorance of both, but it is most valuable to represent both to him. Man must not be allowed to believe that he is equal either to animals or to angels, nor to be unaware of either, but he must know both.
Why?' is always the most difficult question to answer. You know where you are when someone asks you 'What's the time?' or 'When was the battle of 1066?' or 'How do these seatbelts work that go tight when you slam the brakes on, Daddy?' The answers are easy and are, respectively, 'Seven-thirty in the evening,' 'Ten-fifteen in the morning,' and 'Don't ask stupid questions.
'Why' is a question no animal can ask, because both the question and answers require speech. Have you ever seen an animal shrug?
But in the end, science does not provide the answers most of us require. Its story of our origins and of our end is, to say the least, unsatisfactory. To the question, "How did it all begin?", science answers, "Probably by an accident." To the question, "How will it all end?", science answers, "Probably by an accident." And to many people, the accidental life is not worth living. Moreover, the science-god has no answer to the question, "Why are we here?" and, to the question, "What moral instructions do you give us?", the science-god maintains silence.
You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want?
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