A Quote by Lewis Howes

It's almost always easier to sell to an existing customer base than to find a new one. — © Lewis Howes
It's almost always easier to sell to an existing customer base than to find a new one.
My advice to anyone who wants to join in on farming is diversify. Nature is diversified, and I know you'll always have a core thing that you'll really like, but hang stuff around the edges of it. It will make your place more interesting for people to come to, and it's a lot easier to sell something else to an existing customer.
We always need friends. And I think we come out of these highly social environments with university, college, wherever we were, and getting to a new city could be daunting. It can be lonely, and it's almost easier to find a date than it is to find a friend.
That's why, to this day, K.I.S.S. can sell out wherever they go... because they sell tickets, and they have that core fan base. You may not hear K.I.S.S. on the radio with a new single today. And they can still sell out anywhere.
The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
I think Amazon is the preeminent pioneer in building a new way of doing commerce: personalized, database-driven commerce, where the big value is not in the purchase fulfillment, but in knowing as much about a customer base of ten or twenty million people as a corner store used to know about a customer base of a few hundred. In today's mass-merchandising world, that's largely gone; Amazon is trying to use computer technology to re-establish it.
It is our American habit if we find the foundations of our educational structure unsatisfactory to add another story or wing. We find it easier to add a new study or course or kind of school than to recognize existing conditions so as to meet the need. strangled the holy curious of inquiry. It is a very grave mistake to think that the enjoyment of seeing and searching can be promoted by means of coercion and a sense of duty.
The introduction of new technology is always disruptive to existing markets, particularly to content/copyright owners who sell through well-established distribution channels.
Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.
It's easier to find a new audience than to write a new speech.
The first sentence of the truth is always the hardest. Each of us had a first sentence, and most of us found the strength to say it out loud to someone who deserved to hear it. What we hoped, and what we found, was that the second sentence of the truth is always easier than the first, and the third sentence is even easier than that. Suddenly you are speaking the truth in paragraphs, in pages. The fear, the nervousness, is still there, but it is joined by a new confidence. All along, you've used the first sentence as a lock. But now you find that it's the key.
80% of all products and services that will be on the market in five years do not exist today. So therefore, always be innovative, always be creative, always think, 'What new products or services could I create, could I represent, could I joint venture?" Sometimes you can find someone else that has a fabulous product or service that you can use your existing business or resources to sell and you can double your income or sales in your business by selling somebody else's product to the same customers that are buying yours.
Pager companies are very much looking to provide new services to help them regain some of their customer base.
It's easier to sell cotton candy than it is to sell broccoli to somebody, but the broccoli is better for you, and the same thing with a limited government.
Early in my career, I was involved with engineer-led projects, where designers came in late in the game and were expected to put lipstick on an existing code base. This almost never works.
We shouldn't just look at new buildings but at existing stock building because that's an even greater problem than the new buildings being built. The renovation of existing buildings and making them green is just as important as designing new green buildings.
It is always easier to deal in truth and honesty and follow these to their legitimate ends, than it is to construct and adjust a false superstructure upon a false base.
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