A Quote by Lewis Mumford

Mechanical instruments, potentially a vehicle of rational human purposes, are scarcely a blessing when they enable the gossip of the village idiot and the deeds of the thug to be broadcast to a million people each day.
Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
Our deeds disguise us. People need endless time to try on their deeds, until each knows the proper deeds for him to do. But every day, every hour, rushes by. There is no time.
From day one, The Shield was a vehicle. It wasn't, 'This is what we're doing for the rest of our lives.' It was, 'This is the vehicle we'll use to bust into WWE, to ride to the top of it, and then we fight each other.' That was always the plan.
Few of the great tragedies of history were created by the village idiot, and many by the village genius.
Most people don't live aware lives. They live mechanical lives, mechanical thoughts - generally somebody else's - mechanical emotions, mechanical actions, mechanical reactions.
People love gossip because it's slightly removed from actuality. It's a very literary thing... You can hear a great story, and it turns out that it's largely not true. Fiction writing is like gossip. It's not malicious gossip, but it's gossip.
Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.
I used to live in a village, and I always loved listening to old people. Unfortunately, it was always women who were talking, because after the war, very few men were around. I spent my entire life living in the village. The village is always talking about itself; people are talking to each other as the village makes sense of itself.
If Henry Miller often sounded like a village idiot, it is because, like Whitman, he was the rest of the village as well.
Mechanical Notation ... I look upon it as one of the most important additions I have made to human knowledge. It has placed the construction of machinery in the rank of a demonstrative science. The day will arrive when no school of mechanical drawing will be thought complete without teaching it.
All animals communicate. What's special about gossip is that it's not about the here and now. You don't gossip about lions. You don't gossip about clouds. You only gossip about other people. And once you do, you can keep track of many more people - this is the basis for forming larger communities.
Cars will talk to each other and the world around them to make driving both safer and more efficient. 'Vehicle-to-vehicle' and 'vehicle-to-infrastructure' connectivity will become commonplace.
As I walked in the woods to see the birds and squirrels, so I walked in the village to see the men and boys; instead of the wind among the pines I heard the carts rattle. In one direction from my house there was a colony of muskrats in the river meadows; under the grove of elms and buttonwoods in the other horizon was a village of busy men, as curious to me as if they had been prarie-dogs, each sitting at the mouth of its burrow, or running over to a neighbor's to gossip. I went there frequently to observe their habits.
We have 2 million users in the U.S. and about 13 million worldwide in more than 200 countries. We're getting 80,000 new users each day. And more than half a million people are connected via Skype at any given moment.
Divide in yourself the mechanical from the conscious, see how little there is of the conscious, how seldom it works, and how strong is the mechanical - mechanical attitudes, mechanical intentions, mechanical thoughts, mechanical desires.
If you just try to make rational arguments about why people should care about Congo and how 5 million people have died, then people tend not to be receptive. But once you've created a connection of empathy, rational arguments can play a supportive role.
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