A Quote by Lil Dicky
I don't think any artist has really relied on music videos the way I do. It's almost like my radio.
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I do like people who are popular across the years and stuff like that, but I'm not a big pop music fan. I don't listen to the radio unless it's KCRW, like Booka Shade. Yeah, like weird music is what I'm really into right now. But I like anything really. There's just so much. I buy new music almost every day, so there's so much coming in that I don't even have time to listen to something more that twice.
I think before, in the '80s, it was more about fashion and music videos and a lot of radio: getting out there and the fans learning who you were and your music.
Things take a little more time when you're not doing really obvious sales. I don't have any nudity in my videos, or anything close to it, and I don't have shootouts or explosions or car chases ... There aren't a bunch of drugs in the videos and I am not wearing hot pants, and I don't dance. So, as far as videos or anything visually is concerned, I'm not a very visually stimulating artist.
I think ultimately what you really want is a few people within any label that are into the band enough to really work on it every day for a long time and to actually try a little bit. But obviously, the major labels have more money to spend, so if they feel like spending it, they have bigger resources there when you need them. It doesn't always necessarily translate into them doing a better job for a band, but I think especially if you're playing the game of commercial radio and making videos and stuff like that, that's sort of an expensive proposition.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
I have a music-video background, and I feel like the responsibility of a music-video director is to do something that hasn't been done before in a really cool visual way. So much innovation has come in filmmaking through music videos.
Sometimes magazines will take artist's creative choices too literally; they assume that I actually live the way I do in music videos. For example: the whole "Dirty" thing. Do you think I wear chaps to the grocery store?
When I started, I was 23 years old directing my own music videos; I'm co-producing on my album; I'm hands-on with everything. I'm more than just a pretty boy: I'm an artist. I'm not saying I'm a hip-hop music artist, I'm an artiste.
We [musicians] are comfortable in front of the camera doing music videos, and it's almost a form of acting when we're doing music videos. We're acting out our own thoughts and what we've written down on paper.
The videos are sometimes the only way for people across the country and different places to see and hear the music. They may not get the same radio stations or they don't get the same TV channels, they don't have the same MTV that plays the same music. People will use to the Internet and that's why YouTube and stuff like that is so important.
I was really amazed when I started hearing 'Songbird' on the radio. I couldn't believe that the record company promotion department had actually convinced radio music directors to play it -because there wasn't anything like it on the radio at the time.
We have tons of live performances that we're putting on there. We have music videos. There's a music video for the song called I Am Jesus what is one of the funniest music videos, like we just could not find a place for it in the movie, but it's like crazy funny. And we have the whole video.
I think music, in my opinion, is not about motivation in the way it's - it's not a running base. It's art. And my whole philosophy of music is different. It's almost like cooking and serving to people, seeing them smile and enjoying the food, really.
What happens when I'm making a new album is I try not to listen to music that's coming out at the time. I turn off the radio and don't read any music blogs, because I tend to get really distracted by new music. When I hear it, I think, "Should I be doing that?"
I think there is some truth to the fact that yeah, okay, cool, obviously the more mainstream kind of easier-to-grasp-onto dance music has become popular, but that holds true with almost any genre. It wasn't like the Sex Pistols hit the radio. It was poppier versions of that is what hit. It's never, like, the true core stuff.
When you face obstacles or go through different phases, I always relied on my music. I depend on my music, my teammates. So at the end of the day, having incredible music, for me, would keep me in the space I want to be as an artist.
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