A Quote by Linda Ellerbee

Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.
Literacy is part of everyday social practice - it mediates all aspects of everyday life. Literacy is always part of something else - we are always doing something with it. Its what we choose to do with it that is important. There are a range of contemporary literacies available to us - while print literacy was the first mass media, it is now one of the mass media.
Since anti-racist individuals did not control mass media, the media became the primary tool that would be used and is still used to convince black viewers, and everyone else, of black inferiority.
The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.
The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.
The arrival of television established a mass-media order that dominated the last 50 years. This is a personal media revolution. The distinction between the old order and the new order is very important. Television delivered the world to our living room. In the old media, all we could do was press our noses against the glass and watch.
Thinking about free speech brought me to media regulation, as Americans access so much of their political and cultural speech through mass media. That led me to work on the FCC's media ownership rules beginning in 2005 to fight media consolidation, working with those at Georgetown's IPR, Media Access Project, Free Press, and others.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
Mass media wants bright lights. Mass media wants crazy clothes.
Once upon a time there were mass media, and they were wicked, of course, and there was a guilty party. Then there were the virtuous voices that accused the criminals. And Art (ah, what luck!) offered alternatives, for those who were not prisoners to the mass media.
'Bowling For Columbine' and 'Gus Van Sant's Elephant' really intrigued me. With 'Bowling For Columbine', I think Michael Moore just gave the perfect exploration of both the mass media interpretation of the event and going into the minds of these kids. These were messed-up kids who had hit a point of no return.
I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.
People shouldn't expect the mass media to do investigative stories. That job belongs to the 'fringe' media.
Every story has a point of view and whether it's by what one chooses to include or exclude from a story or whether it's a very specific agenda that is pushed, there is no such thing as objective media. Once you realize that it's more than just a marketplace of ideas, it's a battleground of ideas that are suppressed and the ideas that are pushed forward in the mainstream media are the ones that independent media has a chance to address. I think that the democratization of media in that way can be very helpful in allowing the truth to come out in a way that it might not on CNN or FOX.
The Internet's a driving force in the change from mass media to 'my media,' in which consumers will be their own programmers.
Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
Allowing for exceptions, there is still one basic difference between the traditional arts and the mass-media arts: in the traditional arts, the artist grows; in a mass medium, the artist decays profitably.
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