A Quote by Lionel Sosa
When I started Sosa & Associates, there were only 3 million Latinos in the U.S. and only four Hispanic-specialized marketing agencies.I had one little goal for our small San Antonio-based agency: to be the largest Hispanic-specialized agency in the United States. We planned for our success and achieved our goal.
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It wasn't success, because Teller and I, by the time Asparagus Valley got together - within a year, we had achieved all our goals. I mean, our goal was to earn our living doing exactly what we wanted. Which is many people's goal.
The only way to reduce our national debt is to grow the economy and cut spending. We have no idea how our money is being spent. As president, I will move all agencies to zero-based budgeting so that every agency has to justify every dollar that they spend.
Blackwater's work with the CIA began when we provided specialized instructors and facilities that the Agency lacked. In the years that followed, the company became a virtual extension of the CIA because we were asked time and again to carry out dangerous missions, which the Agency either could not or would not do in-house.
We started an organization that's the only sub-organization of the MacArthur Foundation and we are called the Macarturos. Usually when I win something, I'm the only one of my ethnicity to get it, but this time I met all these Latinos, and I was so excited. I'd meet someone and I'd go, [...] "Can you come to San Antonio?" And they'd go, "Oh yeah." [...] And suddenly I had twelve people that said they would come. And I didn't know how it was going to be. And that's how the Macarturos became a reality, where these very generous geniuses come to San Antonio and work together.
Civilization tries to persuade us we are going towards something, a distant goal. We have forgotten that our only goal is to live, to live each and every day, and that if we live each and every day, our true goal is achieved.
People are getting more active and living healthier in San Antonio, whether it's walking, cycling, or using our parks. We now have concrete evidence that our investments are paying off and positively impacting the health of our families and the overall quality of life in San Antonio.
Someone asked me about what's it like managing 2.2 million associates, and I said, 'When they're Wal-Mart associates, it's not all that hard because of the quality and the depth of our talent.' I'm really proud of the fact that 70% of the managers in the U.S. started as hourly associates with our company.
Jay and I used to talk about this: we never had a goal of making a lot of money. We had a goal of having a business of our own. And there were many times we could have sold out and had a lot of money. Billions. We just put it in our pocket and go home, OK? But that was never our goal.
A lot of people have done that over the years. Many of the agencies today were started by photographers. It's a normal progression. It wasn't some crazy idea, it was just, "Can we start our own agency? Can we do this?"
My grandmother didn't live to see us begin our lives in public service. But she probably would have thought it extraordinary that just two generations after she arrived in San Antonio, one grandson would be the mayor and the other would be on his way - the good people of San Antonio willing- to the United States Congress.
A friend of mine, a Hispanic entrepreneur asked me a question sometime ago, he said, 'When is the last time you saw a Hispanic panhandler?' I think it's a great question. I'll tell you, in my life I've never once have seen a Hispanic panhandler, because in our community, it would be viewed as shameful to be out on the street begging.
The principle of self-reliance grows out of a fundamental doctrine of the Church, that of agency. Just as each individual is accountable for his choices and actions in spiritual matters, so also is he accountable in temporal matters. It is through our own efforts and decisions that we earn our way in this life. While the Lord will magnify us in both subtle and dramatic ways, he can only guide our footsteps when we move our feet. Ultimately, our own actions determine our blessings or lack of them. It is a direct consequence of both agency and accountability.
What we bring to the table is not only our 56 field offices in the United States and our number of resident agencies, but also we have 45 legal attaches overseas.
The spirit of Texas seems to pervade our everyday existence. Our desire is to be superlative, not only the largest, but also the best in the United States.
As teachers and coaches, we must remember that when mere winning is our only goal, we are doomed to disappointment and failure. But when our goal is to try to win, when our focus is on preparation and sacrifice and effort instead of on numbers on a scoreboard then we will never lose.
I'll start by saying that our motto that we were living by was 'gold vibes only,' and yes, our goal is to win gold. We're at the Olympics, that's what everyone's goals and dreams should be. If you don't have that goal set out for yourself as a team, as individuals, then what are you doing here?
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