A Quote by Lionel Sosa
I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.
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I think sales is the most important skill set young people can learn. Understanding how to pitch an idea with confidence and secure a client are valuable skills that apply to every single aspect of business.
There are some terrific resources on how to find individual purpose but relative resources on how to discover purpose and apply to an organization. My challenge was to show organizations how they could unlock the purpose of their organizations and put it to good use for employees to apply to their own jobs. The net effect is to help individuals, teams and organizations to optimize performance by understanding how to use purpose for good intention.
I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.
Never hesitate to show your own staff that you need help. They need to be reminded how important they are to the process. In life and in business, we rely on each other to be responsible for individual tasks that benefit everyone. People sometimes forget how much interdependence there really is in a successful business. Learn the art of asking for help to empower and motivate others, and you will have learned a very powerful management strategy.
Tarantino is the coolest damn guy; he's just so much fun to work with. He might be the best director I've ever worked with. He just seems to know how to do it and he knows how to make you feel good about it. He's having so much fun you start having fun. You can't help it.
I am personally interested in more than just business schools. However, life has been good to me, and it's been good to me through a business career. I think the chance to help strengthen the foundation of young people going into business, as I did, just appeals to me.
I am driven by what you are able to accomplish and how you are able to help some people. I go about it each and every day, sometimes I think I say yes too much and I am too busy in my life.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Growing up leads to growing old and then to dying And dying to me don't sound like all that much fun
There are certain principles, all of which center around building systems and practices that teach workforces how to internalize and master these three attributes, that are realistic optimism, subservience to purpose, and finding order in chaos. Its important to note than one never fully masters them, the pursuit lasts a lifetime, but it is a very gratifying pursuit.
...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"
Being able to hear an opinion. And then how to apply that opinion is something I am learning and working with every day. What can be tricky is how to differentiate a good suggestion that you should apply to your work [from] someone's personal taste at their opinionated best.
No longer can we afford to stuff the brains of the young with facts. The time is too short, the necessity for results too pressing. The new education must be based on the elimination of facts except as they illustrate principles. How to use facts, not how to accumulate them, is the purpose of true education.
Their marketing strategy had to be changed to the young people. That's who buys the beer.
I became popular very young. I viewed myself as just a young actor trying to figure out how to do well, and, you know, making mistakes and learning and growing.
Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.
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