To me, mass media is when you are able to use a platform to reach an audience on a large, global scale, and I think YouTube has certainly achieved that and is still finding ways to bring a wider range of content to its audience.
As a host on TV, one has to engage the audience and contestants on the show. One has to bring a new element to their personality while hosting so that it doesn't look monotonous to the audience.
The form came out of the function because it is for the audience that already knows the show, while hoping to get a new audience, too.
YouTube's audience is very specific. They are ready for great content. But you have to engage with the audience in a very direct fashion.
If you're playing a good guy, you show some darkness. If you're playing a dark guy, you show something different, like humor, that will mix it up and hopefully surpass the audience's expectations. What I'm battling all the time is complacency in the audience. I try to bring a little mystery to what might happen because that engages people more.
We're trying to evolve a lot away from YouTube because YouTube is awesome - they have a huge audience, and we started there - but then you're at the mercy of their algorithms a lot, too. They can change anything, and it's really up to them, and you can't say anything about it.
On stage, I'm always nervous, but there is so much adrenalin, too. It's strange because I have to turn my back on the audience, and my audience is the orchestra. I communicate my energy to them, and they communicate it to the audience behind me!
I think you have to do the stories that interest you and hope an audience likes it, rather than doing stories that you think the audience will like, whether you like them or not. I think there has to be something that you find compelling and interesting, and then hopefully an audience will agree with you.
You never know what you have until you put it in front of an audience. That's the truth. That's the truth of filmmaking and that's why you make movies, for an audience to, hopefully, enjoy it.
When I started off in journalism, you knew there was an audience out there and that you wanted people to read what you produced. But it also felt like you had a limited ability to shape the audience, or to acquire an audience, for what you were doing. So you didn't really think too much about that.
I'm always trying to bring unusual content to a different audience - a non-art-world audience.
The next time I write a play - in order to get audience trust for a particular sort of tragic line, I'll try to bring the audience a good distance before that. Part of that is allowing comic moments to occur. I had been afraid of that - that once the audience started laughing in the play, they would never stop.
The action genre is kind of designed for a young male audience. But we found on 'The Matrix' that we hit the Valhalla of movie making, which is the four quadrant audience - the young male audience, the older male audience, the young female audience and the older female audience.
Being on stage was all about the palpable energy of a rapt audience hopefully buying into a life onstage. The immediate connection with the audience was the best part for me. The camera is not as fun, but your work is preserved forever. There's immortality to it.
A good stand-up, you lead the audience. You don't kowtow to the audience. Sometimes the audience is wrong. I always think the audience is wrong.
I think it's important for me, for my crew and for the audience to bring something new to each show. I have friends who have done the same act, word for word for word, for 20 years. I have a problem with that. I think the audience should see something new in each show.